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Advertising Creativity: Take your Ideas to the Next Level

Ruano Rivera

US$ 19.90

60% Disc. US$ 49.90

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 Advertising Creativity: Take your Ideas to the Next Level

Learn the basic principles to develop and present groundbreaking ideas

"The big ideas are usually simple ideas," said David Ogilvy, the so-called "father of advertising", but finding that idea is a matter of hours of thinking, trying, debating and thinking a little more.

Advertising has changed since the award-winning Mad Men series, but the power of ideas is still in place, and Camilo Ruano and Iván Rivera - Creative General Directors of Ogilvy (Colombia) for 12 years and now Draftline / Ab Inbevte Creative Directors can guide, from his extensive experience working for major brands such as Coca-Cola, to develop a solid creative idea for a brand, just as they do in a real advertising agency.

In this course you will learn to think about great ideas and develop them step by step, from a brief to the execution of a video case and a board graphic for presentation to the client.

US$ 19.90

60% Disc. US$ 49.90

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