"The big ideas are usually simple ideas," said David Ogilvy, the so-called "father of advertising", but finding that idea is a matter of hours of thinking, trying, debating and thinking a little more.
Advertising has changed since the award-winning Mad Men series, but the power of ideas is still in place, and Camilo Ruano and Iván Rivera - Creative General Directors of Ogilvy (Colombia) for 12 years and now Draftline / Ab Inbevte Creative Directors can guide, from his extensive experience working for major brands such as Coca-Cola, to develop a solid creative idea for a brand, just as they do in a real advertising agency.
In this course you will learn to think about great ideas and develop them step by step, from a brief to the execution of a video case and a board graphic for presentation to the client.
A course by Flor Kohan
Learn to develop a brand or product based on your ideas
A course by Néstor Tejero Bermejo
Learn to create and manage e-mail marketing campaigns and to create a strategic plan
A course by Núria Mañé
Learn to create a social media plan for your brand
A course by Heavy
Learn how to conceptualize and create graphic elements to give personality to your brand