In a communication campaign choosing the right words and tone is the key to connecting with the audience. The VP & Chief Creative Officer of McCann Lima (Peru), Christian Caldwell, has been working for almost 15 years in the best advertising agencies and knows perfectly the language that a brand must use to connect with the consumer, to make him think, Generate curiosity and get a smile.
In this course you will discover the power of copywriting and its importance as the central axis of any communication campaign for your business or project. You will learn to create effective copies to connect with your target audience in different contexts, taking advantage of the tools provided by social networks.
A course by Julio Fernández-Sanguino
Learn to manage social network accounts maintaining a great relationship with your users
A course by Núria Mañé
Learn to create a social media plan for your brand
A course by Studio A
Discover the value of your city, region or country by designing a whole brand system
A course by Daniel Granatta
Learn to weave a network of innovative ideas, creating original stories with the help of technology