Welcome to the Course
  • Introduction
Deciding To Do It
  • Introduction
  • Why we avoid it...
  • Overcoming embarrassment and pride
  • Instead of Yes/No
  • Fear of Losing the Deal
  • Being Liked
  • When Your 'Negotiating Light' Should Switch On
  • Deciding to Do It
Planning
  • Introduction
  • Rule #1 - NEVER break it!
  • Internal vs External Factors
  • Tradeables
  • Thinking About Their Weaknesses
  • Planning
Opening Offers
  • Introduction
  • Don't Open First
  • Ask Questions and Listen
  • How to Set Your Opening Offer
  • Not a Round Number
  • The Flinch
  • The Ambitious Opener
  • Opening Offer
Tactics
  • Introduction
  • The Vice
  • The Salami
  • Knocking the Product
  • Reluctant Buyer/Seller
  • Tactics
Trading
  • Introduction
  • The Meaning of Win/Win
  • How to Trade
  • Small Steps
  • 'The Hedge Story'
  • Trading
Closing
  • Introduction
  • Final Offer
  • Split the Difference
  • The Nibble
  • The Quivering Pen
  • Should You Walk Away?
  • How to Practise
  • Closing
Wrap Up
  • Wrap Up
Bonus
  • Hire Chris Croft
  • Coupons!
  • How To Get Your Certificate