The Exciting and Creative World of Logo Design
  • Logo Design and Illustrator Course Overview
  • How to Get Adobe Illustrator
  • Example Effective Logos and Preview Practice Techniques
  • Qualities of an Effective Logo
  • Qualities of Effective Logos
  • [ACTIVITY] Documenting and Critiquing Logos
  • Join Our Facebook Group and Community for Logo Design Feedback and Critique!
Discussing and Contracting a Logo with a Client and Conducting Research
  • Discussion and Research in Logo Design
  • Know the Client and Audience
  • Conduct Field Research and Gain Insight
  • Learn from Customers: Interviewing and Focus Groups
  • Example Questions to Ask During Interview or Focus Group
  • Discussion with Client for Logo Design
  • Example Questions to Ask Client
  • Competitive Research
  • Why Logo Designers and Clients Need a Design Brief
  • The Client Brief for Logo
  • How Much Should You Charge for Logo Design?
  • Logo Design Contracts: Getting Paid and Example Contract
  • Another Helpful Way to Create Logo Design Contract!
  • Discussing, Researching, and Contracting Logo Designs
Brainstorming and Formulating Logo Ideas
  • Brainstorming and Formulating Logo Ideas
  • How to Screenshot Inspiration
  • Mind Mapping, Freewriting, and Word Association
  • Sketching Logo Ideas in Thumbnails
  • Sketching a Monogram Logo
  • Using Letters as Shapes
  • Simplifying Objects as Shapes
  • [ACTIVITY] Sketch and Scan Critique
Getting Started in Illustrator
  • Versions of Creative Cloud, Toolbar Customization, and Mac vs. PC
  • Overview of Illustrator
  • Download Support Files for Illustrator Lessons
  • Common Illustrator Keyboard Shortcuts
  • Panels and Workspaces
  • Navigating and Zooming
  • Creating New Documents
  • Working with Multiple Documents
  • Guides and Grids
  • Understanding Paths and Points
  • Fills and Strokes
  • Selection, Direct Selection, and Isolation Mode
Drawing and Editing Shapes in Illustrator
  • Using the Pen Tool
  • Using the Curvature Tool
  • Using the Line Tools
  • Using the Shape Tools
  • Using the Brush Tools
  • Using the Pencil Tools
  • [ACTIVITY] Trace and Stylize a City Landscape
Working with Text in Illustrator
  • Using the Type Tool
  • Type on a Path
  • Applying Character and Paragraph Settings
  • Outlining Text
  • [ACTIVITY] Create a Stylized Logo Practice
Using the Tools in Illustrator
  • Using the Magic Wand and Lasso Tools
  • Using the Eraser Tools
  • Using the Rotate and Reflect Tools
  • Using the Scale Tool
  • Using the Width Tools
  • Using the Free Transform Tool
  • Applying Gradients
  • Using the Eyedropper Tool
  • Using the Blend Tool
  • [ACTIVITY] Vector Art Practice
Mastering Illustrator Workflows and Functions
  • Using the Appearance Panel
  • Stylizing Shapes
  • Envelope Distort and Warp Effects
  • Using the Transform Each Technique for Patterns
  • Using the Pathfinder Panel
  • [ACTIVITY] Warped Text on Radial Pattern
Printing, Saving, and Exporting in Illustrator
  • Saving, Exporting, and Packaging Files in Illustrator
  • Printing in Illustrator
Creating and Finalizing a Logo for a Client in Illustrator
  • Design of Client Logo, Part 1: Drawing from Scanned Sketch
  • Design of Client Logo, Part 2: Sketching a Monogram Logo in Illustrator
  • Design of Client Logo, Part 3: Applying Color to Logos
  • Edits of Logos and Finalization
  • What Files to Send to Your Logo Design Client
  • Sample Logo Design Invoice
How to Find Logo Design Clients and Build Your Portfolio
  • How to Find New Logo Design Clients
  • Logo Design Business: Traditional Clients vs. Third-Party Sites
  • Another Fun Way to Build Your Logo Design Portfolio!
Even More Ways to Create Impactful Logos in Illustrator
  • Designing Logos in Illustrator: More Logo Design Techniques
  • [ACTIVITY] Negative Space in Logo Design with Illustrator
  • [ACTIVITY] Using Photoshop Custom Shapes in Illustrator
  • [ACTIVITY] Freeform Shapes in Logos
  • [ACTIVITY] Drawing over a Photo for a Logo Design
  • [ACTIVITY] Creating and Using a Custom Brush in a Logo
  • [ACTIVITY] Using Shape Builder and Live Paint Bucket Tools for Logos
Presenting Logos to Clients in Adobe Dimension and More