Copywriting: How To Convert Cold Features Into Benefits That Sell
  • Introduction
  • Here Is What You Will Learn In Short
  • The Difference Between Features And Benefits
  • Convert Cold Features Into Benefits That Sell
  • What Is The Benefit Of The Benefit?
  • The Ladder Of Abstraction And Your Benefits
  • The Place Where You Should Write Your Benefits For Optimal Results
Your Project
  • Your Project Assignment
  • Benefits And Features - PRINT
  • Project Assignment Example
Your Bonus
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  • Copywriting & Marketing Books Recommended By Vladimir Raykov
BONUS for 2021 - Audio Version For Your MP3 Player & All Presentations (PDF)
  • Introduction - Audio
  • The Difference Between Features And Benefits - Audio
  • Convert Cold Features Into Benefits That Sell - Audio
  • What Is The Benefit Of The Benefit? - Audio
  • The Ladder Of Abstraction And Your Benefits - Audio
  • The Place Where You Should Write Your Benefits For Optimal Results - Audio