Overview
  • Introduction to Different Digital Channels
  • Introduction to Digital Channels
  • - How to start thinking about the overall digital strategy for your brand
  • Create a broad Digital Strategy for your business
Content Strategy
  • Why is Content an important peg of your Digital strategy
  • How to decide what mix of content needs to be created
  • How to create the most relevant content
Analytics
  • Introduction to Google Analytics Tool
  • Insights on How to setup Analytics on different digital channels
Organic Marketing Channels
  • SEO
  • Social Media
  • Emailers
Paid Marketing Channels
  • Google Adwords
  • Facebook and Instagram Ads
  • Google Display
  • Twitter and Linkedin Ads