Introduction
  • Introduction
Finding the Niche for Success
  • Finding the Niche for Success
  • Refining Your Niche
  • [Activity] Defining Your Niche
Market Research
  • Market Research: Your Customers
  • Market Research: Your Product
  • Market Research: Your Competition
  • Market Research: Sales Channels
  • [Activity] Market Research
Insights Into Branding
  • Branding Overview
  • Corporate and Brand Names
  • [Activity] Finding the Perfect Name
  • How to Get a Logo
  • Websites for Various Needs
  • Printed Marketing Materials
  • Pricing
Business Basics and Administration
  • Setting Up Your Legal Identity
  • Obtaining Insurance
  • Record Keeping
  • Trade Groups
Product Development
  • Product Development Overview
  • Navigating Regulations
  • Ingredients
  • Packaging
  • Labeling Considerations
  • Great Product Photography
Benefits of Outsourcing
  • Private Label and Contract Manufacturers
  • Outsourcing Fulfillment
Distribution Channels
  • Online Presence
  • Retail and Wholesale Environment
  • Direct Channel
  • Distributors and Reps
Marketing Your Product
  • Marketing Overview
  • Getting Found Online
  • Content Marketing
  • Seals and Certifications
  • Editorial Exposure
Conclusion
  • Bonus Lecture