Welcome to the course!
  • Is this course for you?
  • What you'll learn
  • Activity: introduce yourself!
Succeeding financially as a writer
  • Can you afford to quit the day job to become a freelance writer?
  • Practice activity: Set your earnings target as a freelance writer
  • How much could you earn as a copywriter?
  • Resources: Writing rates in different markets
  • How much do copywriters earn?
How to charge your clients
  • Why you should never, ever price your writing by the hour
  • Why pricing by the word is even worse than pricing by the hour
  • Writing estimates: how to put a figure on your fee
  • All about writing retainers
  • Activity: share your thoughts on pricing strategies
  • How to charge your copywriting clients
Finding your niche as a writer
  • Why you need a copywriting niche - and how to find yours
  • What type of writing pays best?
  • What industries pay writers the best?
  • Practice activity: List your potential niches as a copywriter
  • Finding your copywriting niche
How and where to find writing jobs
  • Content mills and job boards: the pitfalls
  • Resources: Links to some of the better job boards
  • The best ways to find writing jobs
  • Practice activity: Emailing a prospect: do's and don'ts
  • Practice activity: answers to the last exercise
  • Practice activity: email a prospect
  • How to write a winning pitch to an editor
  • Activity: Pitch an article to an editor!
  • NEW October 2019: Creative ways to find copywriting clients
  • NEW Activity: Try one of Robbie's strategies
  • Marketing your writing skills
  • Practice activity: plan your marketing
  • How and where to find writing jobs
Freelance templates: Presenting a professional image as a writer
  • The perfect copywriting brief
  • Freelance template: copywriting brief template
  • Presenting your writing professionally
  • Freelance template: copydeck template
  • Why and how you should get the legal stuff covered
  • Freelance template: estimate with T&Cs
  • How to create a professional invoice
  • Freelance template: invoice
  • Client feedback: why it matters and how to get it
  • Freelance template: client feedback questionnaire
  • Presenting a professional image
Bonus section
  • Over to you!
  • Student question: should I come clean about my 'newbie' status?
  • Student question: how can I promote my business on social media?
  • Discounts on my other writing courses