Introduction
  • Course Overview
The Strategy
  • Why do so many businesses get it wrong?
  • A changing philosophy
  • Section 2 quiz
The Science Bit
  • The psychology of customer needs
  • Understanding value
  • Section 3 quiz
What do your customers value?
  • Creating the chance to shine
  • Face to face with customers
  • Section 4 quiz
Striving for continuous improvement
  • The SIMPLE Cycle
  • Survey
  • Investigate and Mend
  • Plan
  • Launch
  • Engage
  • Section 5 quiz
It's all about your people
  • Attracting, selecting, developing and retaining the best people
  • Section 6 quiz
Creating the WOW factor
  • The 10 essentials