Introduction
  • Welcome and Course Introduction
  • A Strategic Plan is Just Like... (An Analogy)
  • The Difference Between a Strategic Plan and a Marketing Plan
A Few Things Before We Get Started
  • Strategic Plan Outline, Template, Sample Plan
  • How to Get the Most out of this Course
Step 1: What Do You Do
  • Your Mission
Step 2: Where Do You Aim to Be?
  • Your Vision
Step 3: What Do You Want Your Business To Look Like?
  • Intentions vs. Goals & Objectives
  • Examples & Setting Your Intentions
Step 4: S.W.O.T. Analysis
  • S.W.O.T. Analysis (An Introduction)
  • Identify Your Strengths
  • Identify Your Weaknesses
  • Identify Opportunities
  • Identify Threats
Step 5: Decisions You Will Make
  • Your Strategies
Step 6: Actions You Will Take
  • Your Tactics
Your Strategic Plan is Complete: Now What?
  • Embarking On Your Journey
Course Conclusion
  • A Few Final Thoughts
  • Course Bonus