Introduction
  • Introduction
  • Table of Contents and Topics
  • Overview
Watch Industry
  • History of Watchmaking
  • Watch Industry Numbers
  • Main Players in the Industry
  • Checklist
Watch Manufacturers
  • Getting Started with Manufacturers
  • Watch Manufacturers to Consider and Avoid
  • Tough Questions, Certifications and Minimum Order Quantities
  • Warranty, Service and Minimum Service Requirements
  • Section Checklist
Watch Components and Specifications
  • Basic Parts and Movements
  • Watch Components
  • Watch Components
  • Watch Gaskets and Holders
  • Other Watch Components
  • Checklist
Watch Accessories
  • Accessories Overview
  • Straps, Bracelets, Buckles
  • Casebacks
  • Boxes and Packaging
  • Section Checklist
Financials
  • Financials: Watch Components
  • Financials: Sample Quotes
Design Process
  • Design Overview
  • Designing Your Case
  • Designing Your Dial
  • Designing Your Caseback
  • Designing Your Watch Hands
  • Hiring Designers and Summary
Manufacturing Process
  • Process Overview
  • Types of Testing
Marketing Strategy
  • Marketing Strategy
  • Marketing Strategy: Your Watch Story
  • Marketing Strategy: Your Customer
  • Marketing Strategy: Your Product
  • Marketing Strategy: Retailers
  • Distribution Channels: Online
  • Marketing Strategy: Pricing
  • Marketing Strategy: Channels
  • Marketing Channels: Crowdfunding
  • Marketing Channels: Crowdfunding Summary
  • Marketing Channels: Crowdfunding Promotion
Summary and Conclusion
  • In Closure
Resources
  • Useful Websites
  • Templates and Documents
  • Useful Tools and Resources
Bonus: Success Stories
  • Founder of JCiro Designs on Challenges.
  • Founder of JCiro Designs on What He Wished He Knew when Starting Out.
  • Founder of JCiro Designs on His Advice to Entrepreneurs