Google Optimize is a free testing and experimentation platform from Google (paid version is called Google Optimize 360). Considering wide popularity of Google Analytics and Google Optimize's easy integration with Google Analytics makes it one of the best tools for running A/B Test, MVT and experimentation . Those seeking a new job this tool with add value to your resume so go ahead and signup.
In this course you will learn everything you need to get started with experimentation. We will cover
- Signup for Google Optimize
- Understand Accounts and Containers
- Setup Google Optimize code
- Create A/B test
- Create Redirect test
- Create Multivariate test
A must know tool for Digital Marketers, Digital Analysts, Growth Hackers and Conversion rate Optimization professionals or those seeking to enter these fields.
Here is what some of the students are saying:
Brad Bookser
Anil is an excellent instructor. He provided a clear and concise introduction to Google Optimize. I now have a better understanding of how to set up accounts, containers, and experiments in Google Optimize. If you are looking for an excellent introduction that will get you started with Google Optimize, I highly recommend this course.
Joseph Cox
Excellent Course!!!! Although the course is short it is concise. The instructor goes into great detail on how to setup your A/B testing campaigns using the testing Tool. As soon as the course begins we get right into what the tool is useful for, how to incorporate the tool into your business workflow and connecting the tool to your web properties/campaigns which need to be tested and then how to incorporate them into your current analytics tracking/reporting scheme .
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.
