Introduction
- Introduction
Pressing the Principles
- Simplicity
- Memorability
- Timelessness
- Versatility
- Appropriateness
- Trends
Font Selection Strategies
- Font Suitability
- Symbol Weight vs Font Weight
- Font Simplicity
- Font Legibility
- Font Quality & Error
- ACTIVITY: Fix the Font
- Using the search bar for Decorative Fonts
- Font Foundry Preview - Upper and Lower
- Premium Fonts VS Free Fonts
- Font Licensing
Test Your Knowledge!
- Know your Font Selection Strategies?
Precise & Professional Kerning
- Precision Kerning - Part 1
- Precision Kerning - Part 2
- Precision Kerning - Part 3
- ACTIVITY: Kern the Type
Test Your Knowledge!
- Know your Kerning?
Measuring, Spacing & Balancing Elements
- Utilising Horizontal Rules
- Bullet Points for Balance in Taglines
- Bullet Points for Balance in Main Text
- Bullet Point Summary & Analysis Technique
Test your Knowledge!
- Know your Measuring, Spacing & Balance?
A Quick Interjection!
- A Quick Interjection!
Negative Space
- Negative Space Overview
- Shape Separation with Negative Space - Part 1
- Shape Separation & Cutouts with Negative Space
- Purpose & Depth
- Highliting with Negative Space
- Negative Space in Type
Test your Knowledge!
- Know your Negative Space?
Case Study 1 - Ridez - Planning
- The Questionnaire Reviewed
- Fillable (form) PDF Questionnaire
- The Moodboard
- The Mind Map
Case Study 1 - Ridez - Sketching
- The Rough Sketching Process - Part 1
- The Rough Sketching Continues - Part 2
- Still Rough Sketching! - Part 3
- The Refinement Sketching Process
- Sketching Summary - 'Make it POP!'.
Case Study 1 - Ridez - Digitizing the Symbol
- Digitizing the Symbol - Part 1 - Form Analysis
- Digitizing the Symbol - Part 2
- Digitizing the Symbol - Part 3
Case Study 1 - Ridez - Introducing Type
- Selecting a Suitable Font - Part 1
- Selecting a Suitable Font - Part 2
- Selecting a Suitable Font - Part 3
- Kerning the Type
- Type Treatment
Case Study 1 - Ridez - Polishing & Preparing the Logo
- Cleaning up the Logo - Part 1
- Cleaning up the Logo - Part 2
- Cleaning up the Logo - Part 3
- Cleaning up the Logo (Symbol) - Part 4
- Cleaning up the Logo (Symbol) - Part 5
Designers Etiquette: Preparing the Document
- Arranging Layers
Case Study 1 - Ridez - Colouring
- Colouring the 'Ridez' Logo (Text) - Part 1
- Colouring the 'Ridez' Logo (Symbol) - Part 1
- Colouring the 'Ridez' Logo (Symbol & Text Adjustments) - Part 3
- Colouring the Final 'Ridez' Logo - Part 4
Case Study - Ridez - Finalization & Review
- Symbol Sizing & Allignment
- Reviewing the 'Ridez' Logo
Test your Knowledge!
- Test your Knowledge on the Ridez Project
ACTIVITY: Redevelop the 'Ridez' logo
- ACTIVITY: Redevelop the 'Ridez' Logo
Case Study 2 - Trutone Amplification - Planning
- The Questionnaire Reviewed
- The Moodboard
- The Mind Map
Case Study 2 - Trutone - Sketching
- Rough Sketching the Symbol - Part 1
- Rough Sketching the Symbol - Part 2
- Rough Sketching the Symbol - Part 3
- Refinement Sketching the Symbol
Case Study 2 - Trutone - Digitizing the Symbol
- Digitizing the Trutone Symbol - Part 1 - Form Analysis
- Digitizing the Trutone Symbol - Part 2
