Introduction
  • Welcome!
Things To Consider Before You Begin
  • A Couple Of Caveats
  • Before Starting A PR Initiative, Consider These Questions
Building And Leveraging Relationships
  • The First Secret Of Successful PR
  • What Journalists Want
  • What To Do If You Have No Pre-Existing Relationships
Cold Outreach
  • Cold Outreach
  • Which Journalists Should You Reach Out To?
  • Getting To Know The Reporters
  • Telling A Compelling Story
  • Making Your Story Newsworthy
  • Creating A Press Kit
  • The Pitch
  • The Perfect Pitch Template
  • How To Craft Perfect Subject Lines
  • A Secret Weapon To Help You Follow Up Like A Pro
  • What Not To Do
  • Cold Outreach Wrapup (With Examples)
After The Pitch
  • After The Pitch
  • How To Handle Negative Publicity
Making Reporters Come To You
  • How To Make Reporters Come To You
  • What Makes Reporters Cover Some Companies Over Others
  • How To Make Yourself Accessible To Reporters
  • How To Be Newsworthy
  • Making Reporters Notice You
Wrapping Up
  • A Secret Weapon To Help You Get Press Coverage In Record Time
  • Wrapup