Section 1: Intro
  • Introduction
  • Implementation Walk Through
  • Terms & Interface
Technical Setup
  • Technical Items Overview
  • Implement Website Tracking Code
  • Implement DNS TXT Entries
  • Create your Pardot CNAME
  • Adding Users, Groups & Queues
  • Understanding Pardot Campaigns
Connecting Pardot & Salesforce
  • Overview: Pardot & Salesforce
  • Before Connecting: What you need to know
  • Create the Connector
  • Importing Legacy Contacts
List Management & Automation
  • List Building: Segmentation
  • Segmentation Rules
  • Automation Rules
  • Scoring & Scoring Categories
  • Page Actions
  • Grading in Pardot
Creating & Sending Emails
  • Recap: Before sending your first email
  • Email Templates
  • List Emails
  • Email Preference Center
  • Engagement Studio
Forms, Landing Pages & Additional Assets
  • Forms & Form Handlers
  • Layout Templates
  • Landing Pages
  • Custom Redirects, Dynamic Content & Folders
  • SEO Monitoring: Keywords & Competitors
  • Pardot Connectors
Putting it all together
  • Building our first campaign