What to Expect from this Course
  • Introduction
What do you have to sell?
  • Determining Your Sellable Assets
The Four Kinds of Sponsorships
  • Overview: the Four Types of Sponsorships
  • The First Kind of Sponsorship: BRANDING
  • The Second Kind of Sponsorship: GOODWILL
  • The Third Kind of Sponsorship: OBLIGATION
  • The Fourth Kind of Sponsorship: MARKETING
  • Sponsor Motivation Match Game!
Building a Prospectus that Practically Sells Itself!
  • Rock Your Prospectus!
  • Setting Your Pricing
  • Sponsorship Prospectus Walk-Through #1
  • Sponsorship Prospectus Walk-Through #2
  • Building a Strong Prospectus
The Sales Phase
  • Finding Potential Sponsors
  • Selling What You've Created!