Start Here
  • Introduction
  • How to get the best use out of this course.
Step 1: The Magnetic Force
  • Lecture 1: Why we love who and what we love
  • Lecture 2: How to unearth your own magnetic force - your personal values
  • Lecture 3: Ready, Set, Go: How to place your personal values in action.
Step 2: How to Captivate Audiences with Brand Story
  • Lecture 1: The Power of Story
  • Lecture 2: Regular Stories and Compelling Stories
  • Lecture 3: Examples of Compelling Stories
  • Lecture 4: Elements of a Compelling Story
  • Lecture 5: Examples of Compelling Brand Stories
  • Lecture 6: Discovering and Telling Your Brand Story
Step 3: How to Really Stand Out from the Crowd
  • Lecture 1: How to Stand Out
  • Lecture 2: Own Your Spot
  • Lecture 3: Example of Brands that Stand Out
Step 4: That's Your Personality
  • Lecture 1: Personality Matters
  • Lecture 2: Let Your Personality Shine
Step 5: Let them find you - Brand Identity
  • Lecture 1: Why Identity is Critical
  • Lecture 2: What is Brand Identity, Anyway
  • Lecture 3: How to Create Killer Identity Pieces
  • Lecture 4: Creating Your Brand Identity Pieces (1 of 2)
  • Lecture 4.1: Creating Your Band Identity Pieces (2 of 2)
Step 6: Brand You
  • Lecture 1: Build Your Brand