Introduction
  • Lecture 1 - Introduction
What is Marketing?
  • Lecture 2 - Intro
  • Lecture 3 - The Marketing Process
  • Lecture 4 - Comparing Orientations
  • Lecture 5 - Disconfirmation Paradigm
  • Lecture 6 - Summary of Section
  • Section 2 - Quiz
Assignment
  • Lecture 7 - Assignment
How to Market?
  • Lecture 8 - Intro
  • Lecture 9 - The Marketing Mix
  • Lecture 10 - The Promotion/Communication Mix
  • Lecture 11 - Advertising
  • Lecture 12 - Marketing Channels
  • Lecture 13 - Summary of Section
  • Section 4 - Quiz
What We Market
  • Lecture 14 - Intro
  • Lecture 15 - Levels of Products and Services
  • Lecture 16 - The Product Life Cycle (PLC)
  • Lecture 17 - New-Product Development
  • Lecture 18 - The Consumer Decision-Making Process
  • Lecture 19 - Summary of Section
  • Section 5 - Quiz
The Environment We Market In
  • Intro
  • The Marketing Environment
  • Competition Basics
  • Analysing Competition
  • Market Research
  • How to Use Google to Conduct Quick Market Research
  • Summary of Section
  • Section 6 - Quiz
Farewell
  • Farewell
  • Final Exam