Udemy Online Course Creation MasterClass - Unofficial

John Colley MBA, MA(Cantab)

Investment Banking | Business| Entrepreneurship | Finance

Reviews

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This course has so much content, there is no other choice but to give him all five stars. It really deserve more like nine stars, sine it surpasses my expectations.

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I found this course is disappointingly out of date, especially since the "last updated" date on the Udemy page says Feb of 2020. Some lectures state that they were recorded in 2015, and this is 2021. It made me wonder how much of the remainder of the course was also six years old. This is a very broad ... but shallow ... course, made up of several courses put together in a disorganized fashion. For example, the same topics were covered several times, in several unrelated videos - like email marketing, social media, search engine marketing, Udemy Insights, keyword marketing, content marketing, competitive research, etc. I found the range of topics to be very broad, but too general for me. For example, there were several videos ... in several different sections ... explaining over and again that email marketing was important because it was important to stay in contact with customers, and I could use an autoresponder to automate the process, and be sure and email out info that would be of interest to customers, and don't email them too frequently. But specific info about which autoresponder might be best / cheapest / easiest to use / best able to accommodate "small" or "large" email lists, best for email "deliverability" (without spam issues) etc, was not available. This Master Class also included some podcasts that were only loosely related to creating and selling courses on Udemy, like Time Management and the Psychology of Colors. While potentially interesting, this information wasn't closely enough related to the title of this Master Class to be relevant to me. In the middle of studying this particular course, I went to the section in Udemy explaining what equipment to use, how to organize video lessons, how to use some simple and fun teaching and video techniques, and more. I found these videos to be extremely (extremely!) concise and helpful ... and even a bit fun. For anyone interested in creating the best possible video classes on Udemy, these videos are a "must watch." From this Master Class, I was looking for a more concise class, with more in-depth info, more specifically related to creating Udemy courses, and the best uses of the Udemy platform to deliver and market the courses. This course might be good for beginning Udemy and online marketing students who want to learn a good bit about WHAT is available, especially regarding marketing ideas ... but who don't yet need the specifics of HOW to actually execute the strategies. I am an experienced online marketer, very familiar with WHAT is available. I am now dedicatedly more interested in HOW to actually make this particular strategy, or that specific piece of software, or this specific technique, work correctly. Some info in this course was incorrect - eg: the author recommended giphy.com as a source to get animated gifs to send out in emails promoting products or services for sale. However, when I read through the Terms of Service on the giphy.com website, they clearly state that their gifs are not to be used for commercial use. This lead me to wonder what other info in the course might also be out of date and / or incorrect. There were areas where the author has spent an inordinate amount of time collecting and deeply analyzing data, especially with spreadsheets. And he provided templates of his spreadsheets for students. I found some of this data to be helpful, eg: pie charts of the myriad of different classes available on Udemy. This clearly broadened my mind as to what classes might be more or less "popular" on Udemy, and what classes I might be interested in creating. However, I couldn't help but to wonder if this data was also collected in 2015 ... and how applicable it may or may not be in 2021. The author clearly put plenty of time, energy, effort, study and yes, even enthusiasm, into the multiple courses and over 200 video lessons that he combined together to create this "master class." However, the lack of organization, repetition, and out of date, superficial depth of training was less than I expected, especially given the credentials of the instructor, and the generous course description of all that I would learn from taking the Course.

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A good match, yes, in the sense it's sure revealing a whole lot more that I first expected in the need-to-know department!

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I like John's delivery and enthusiasm. He speaks very clearly and concisely and I like his honesty about his own mistakes. I feel that I will come away from this with a strong grounding in course creation, which I look forward to applying to my first course.

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