Introduction
  • Course Overview
  • Join our community on Slack!
  • Review sheets & resources - all in one PDF!
Product Management Foundations of Vision and Strategy
  • Introduction to Vision and Strategy for Product Managers and CEOs
  • Vision vs. Strategy - What’s the Difference?
  • Understanding the Product Development Hierarchy
  • A Deeper Dive on the Art of Vision
  • How to set vision as a leader, CEO, or Product Manager
  • Real World Examples of Great Vision Using the Framework
  • Product Strategy 101
  • Real World Examples of Great Strategic Moves
  • Putting it All Together: Vision as a PM vs a CEO
  • Recap Lecture: Roadmapping
  • Agile Roadmapping using Vision and OKRs
  • Review & Recap: Strategy & Vision
  • Q&A: Vision & Strategy
Vision Case Study
  • Vision Case Study (part 1) - Establishing Vision as a CEO
  • Vision Case Study (part 2) - Establishing Vision as a Product Manager
Advanced Metrics for Product Managers
  • Intro to Metrics
  • How to Better Tie Metrics to Your Product Strategy
  • Recap Lecture: How to Pick Good Metrics
  • Leading vs lagging metrics
  • Metrics by Cohort
  • How to Design a Cohort Analysis
  • Metrics with Origin Source Sorting
  • Example - Origin Source Sorting
  • Intro to T-testing
  • T-testing example
  • When to Use Data vs. Intuition
  • Review & Recap: Advanced metrics
Metrics by Industry
  • E-commerce Metrics (part 1)
  • E-commerce Metrics (part 2)
  • Mobile App Metrics
  • Marketplace Metrics
  • Review & Recap: Metrics in different industries
Interviews with Product Managers
  • Interview with Melissa Perri, CEO of Produx Labs
Bonus Section
  • Bonus Lecture: How to get your next course for as low as $12.99