Introduction and warm welcome to this Amazon sales and marketing course
  • Amazon sales course welcome, what to expect, and how to take the course
Keyword research for Amazon SEO - one of the top methods for selling on Amazon
  • Overview of the 4 top ways to sell Amazon products
  • Starting to work on Amazon SEO
  • Tools and creative strategies to get Amazon keywords
  • Example of a finished list of Amazon SEO keywords
Creating the Amazon listing
  • Starting Amazon SEO by the mastering "relevance" ranking signal with thumbnails
  • Amazon title copywriting to inspire shoppers and rank highly in Amazon SEO
  • Improving a multi-million-dollar seller's description even more
  • Example of my own copywriting for book description and title & what's important
  • My book description re-written and improved
  • Next level sales copywriting that's inspirational and almost like poetry
  • The keyword field in Amazon seller account
  • Confusion over the Amazon platinum keyword
How to get better reviews on Amazon
  • Introduction to section about Amazon reviews & why it is so important
  • Verified vs. Non-verified reviews
  • Getting reviews from adding materials into the package when you ship products
  • Contacting reviewers and reversing some bad reviews into better ones
  • Reversing potential bad reviews and getting good reviews with product listing
  • Amazon TOS - ways to get reviews that are not allowed
Setting up the Amazon ads
  • Amazon ads introduction
  • Making profitable and unprofitable ads profitable with secondary strategies
  • Sponsored ads vs display ads
  • Example and anatomy of a successful sponsored ad
  • Examples and pros and cons or choosing vs auto-generate sponsored ad keywords
  • How to generate most profitable ad clicks
  • Amazon ACoS and strategies for optimizing ad profitability
  • Dynamic bidding and ad bid adjusting
  • Negative keywords - universal strategies for how to find them
  • Case study of a student running low ACOS ads in a niche & using dynamic bidding
  • Introduction to Helium 10 Amazon tool and its plugin
  • Penny per click ads: How to find hundreds of RELEVANT misspelled keywords
  • Getting your listing score
  • How to find hundreds of additional keywords for ad bidding and organic ranking
  • Further keyword research with Helium to get thousands of keywords
  • New product research with Helium's tools
  • The Cerebo reverse Amazon ASIN tool to help with ads and organic keywords
  • In which countries does Helium10 work?
  • How to set up a brand ad across the top of the Amazon page
Boosting initial sales through social media - beginning is always the hardest
  • Social media marketing introduction
  • Twitter marketing: Hashtags, ideal tweet structure and automation
  • Selling on YouTube
  • YouTube product review videos
  • Selling on Facebook
  • Social media hashtags for commerce
  • How to get customers to promote you on social media
Influencer marketing and tracking its effectiveness
  • Section introduction: Tracking your social media and influencer marketing
  • Dissecting the Amazon URL to understand how to use it to our SEO advantage
  • Importance of tracking Amazon links for off Amazon promotion & common error
  • Introducing link shortening specifically for Amazon with Pixelfy
  • Starting to use Pixelfy by creating a campaign
  • Explaining the Pixelfy tracking codes
  • Integrating Pixelfy with Twitter ads
  • Showing initial link tracking analytics
  • More powerful URLs you can use with Pixelfy
  • Sign up to be an Amazon affiliate to get extra revenue from your promotions
What to do if you don't have sales & common mistakes
  • Troubleshooting situations where your product doesn't show up in searches
  • Pitfall: Small amount of inventory and can't get more
  • Tracking the rankings of your products
Few tips for choosing product searches to target
  • Criteria I use to choose product categories and searches to target
Selling on your own Ecommerce site?
  • Selling on Amazon vs. your own site like Shopify, WordPress, Squarespace, or Wix
Google search to sell your Amazon products
  • How to use Google search to sell products on your site or Amazon
  • How to make your Amazon listings show up in Google search
Niche research in case you are looking for book ideas
  • Niche research with Google Trends
  • The Netflix effect
Amazon Ecommerce course conclusion
  • Course conclusion quiz
  • Congratulations! Thank you for being a great student! And some parting words.
  • Decisiveness: Start and stop planning & key to success from business literature]
  • FREE: Copy of my business plan book to help you start your business better
  • Bonus lecture: Next steps