Introduction to this course
  • Introduction - what you will learn, how to use this course and getting help
  • The role of the Social Media Manager
  • The role of the social media manager
Setting up your business
  • Creating your business - a few home truths
  • Your unique proposition
  • Building your brand - the 4 simple steps
  • Naming your business
  • Creating a website on your budget (yes, even for free!)
  • Building your brand identity
  • Setting up your business
Customers, competition and services
  • Choosing your perfect customer
  • Find your competitors and learn from them
  • Services of a social media manager
  • How much should you charge?
Finding, attracting and landing clients
  • How do you reach & find clients?
  • Events as a marketing tool
  • Using Google AdWords
  • Preparing for your first client meeting
  • First meeting checklist
  • Meeting the client - goals and outcomes
  • Landing your first deal
  • Using freelance websites to attract clients
  • Finding, attracting and landing clients - the quiz
Delivering your services
  • Introduction to the services you can offer
  • Guide to services of a SMM - Audit & strategy
  • Guide to services of a SMM - Account creation & branding
  • Guide to services of a SMM - Posting & responding on social media
  • Guide to services of a SMM - Blogging
  • Guide to services of a SMM - Contents & giveaways
  • Guide to services of a SMM - Social media monitoring
  • Guide to services of a SMM - Crisis planning
  • Guide to services of a SMM - Client training
  • Guide to services of a SMM - Social media ads
  • Interview: Day in the life of a social media manager with Lisa L Flowers
  • Out-sourcing: saving you time & money?
  • Guide to out-sourcing
  • Are you ready to become a freelance social media manager?