Introduction to the Course
  • Introduction to the Course
The Art of Logo Design
  • How To Learn Logo Design
  • The Four Most Important Logo Design "Rules"
  • Logo Design Ideas From Different Logo Types
  • Advanced Logo Design Ideas – How To Think Outside The Box
  • The Art of Logo Design Quiz
  • Conclusion to the Art of Logo Design
Communicating With The Client
  • Introduction to Client Communication
  • Stages of Communication – Get This Right & Everything Else Will Follow
  • Understanding the Creative Brief – Getting Inside the Client's Mind
  • Make More Money by Understanding the Extent of the Business Side of the Project
  • The Proposal – Making Sure You Understand the Brief
  • The Contract – This Solves 99.9% of Client Problems
  • Client Communication Quiz
  • Conclusion to Client Communication
Designing the Logo
  • Introduction to the Design Process
  • The Logo Design Process – From Idea To Artwork
  • How To Get Great Design Ideas For Logos
  • An Introduction To Creating Shapes in Adobe Illustrator
  • Organising Shapes: Coloring, Enlarging, Reducing, Grouping & Ordering Shapes
  • Introducing Text, Creating Outlines & Grouping/Ungrouping Objects
  • The Difference Between the Selection Tool (V) and the Direct Selection Tool (A)
  • Introducing Fonts – Where To Get Great Free Fonts For Your Logos
  • More on Fonts – More Help with the Important Font Decision
  • What Are Compound Paths in Illustrator? & How To Use Them To Great Effect
  • Introducing the Path Tool (P) & Bézier Curves in Illustrator
  • How To Trace a Scanned Sketch with the Pen Tool (P)
  • Creating Custom Brush Shapes in Illustrator
  • Creating a Custom Font by Rounding the Corners of Letters in Illustrator
  • Designing a Logo for a Website
  • Logo Design Quiz
  • Conclusion to the Design Process
The Business of Logo Design
  • Introduction to the Business of Logo Design
  • The Presentation – The Classic Mistake You'll Want To Avoid!
  • Logo Formats, Color Specifications & Final Delivery of the Logo
  • How To Get Clients – The Most Important Subject In Logo Design!
  • How To Deal With Clients – Why Not All Clients Are Created Equal
  • How Much To Charge For Logo Design?
  • How To Make Sure You Get Paid
  • Logo Design Business Quiz
  • Conclusion to the Business of Logo Design
Conclusion
  • Conclusion to the Course
  • BONUS VIDEO