Finding the Correct Person to Email
  • Welcome, I'm Scott
  • Introduce Yourself!
  • Get Organized
  • Identifying Companies For Your Hitlist
  • Importance of Finding The Right Stakeholder
  • Mining LinkedIn
  • Company Website
  • Your Personal Network
  • Informational Cold Call
  • Articles and Press Releases
  • Twitter
  • Previous Employees
Finding Anyone's Email Address
  • Why Approach Via Email First?
  • Rapportive
  • Mailtester
  • Jigsaw
  • Emails For Corporations
  • Snapbird
  • Toofr
  • Other Tactics
  • Why to Avoid LinkedIn Messaging
Mindset, Subject Lines, and Address
  • The Copywriter's Cold Email Mindset
  • Crafting Subject Lines
  • Using the Proper Address
Cold Email Rules of Thumb
  • Length
  • Tone
  • Avoiding Declarations
  • Personalization Techniques
  • Spacing
  • Email Address and Signature
  • Exclamation Points and Smiley Faces
Winning Email Formulas and Scripts
  • The Bandage Email Formula
  • The Bandage Email For Freelancers
  • Script and Breakdown
  • The Multiple Internal Reference
  • Creating an Internal Referral
  • The Personalized Screencast
  • The Custom HTML Attachment
  • Buyer's Mentality Approach (Great for Local Businesses)
  • Event Based Cold Emails
Cold Email Don'ts
  • Attachments 101
  • Vocabulary Calibration
  • Capitalization, Underlining, and Bolding
  • Proposing Coffee or Lunch
  • Time Commitment Assumptions
  • Phrases to Avoid
Dealing With No Response
  • Mindset When This Happens
  • The Best Way to Follow Up
  • Tools to Use
  • Cadence
  • If You Still Don't Receive A Response
  • Continuing Education
Course Slides
  • Section 1 Slides: Finding the Correct Person to Email
  • Section 2 Slides: Finding Anyone's Email Address
  • Section 3 Slides: Mindset, Subject Lines, and Address
  • Section 4 Slides: Cold Email Rules of Thumb
  • Section 5 Slides: Winning Scripts and Formulas
  • Section 6 Slides: Cold Email Don'ts
  • Section 7 Slides: Dealing With No Response