Introduction
  • Introduction
  • Would You Introduce Yourself?
  • 8 Elements Of A Highly Converting Offer
  • Framing Your Value Proposition So Your Offer Looks Like A Real Bargain
  • The Framing Effect - More Examples & Considerations
  • The Power Of Social Proof And Video Testimonials
  • Clear Communication - The Ladder Of Abstraction (The Holy Grail)
  • The Power Of The Urgency Principle
  • [MINI COURSE AHEAD] How To Increase Sales By Applying The Urgency Principle
  • Introduction To Scarcity Marketing
  • Discover How Big Brands Use Scarcity
  • Two Types Of Scarcity (In Many Cases You Can Use Both)
  • Do Not Apply Scarcity Like This...
  • [Sales Page Examples] Scarcity For Physical & Digital Products
  • Your Blog & Banner Blindness
  • Scarcity On Facebook Ads Plus A Psychological Study On "Reason Why" Copy
  • [Great For Agency Owners] Scarcity On Your Cold Reach Messages
  • WordPress Plugin For Scarcity Marketing
  • Step-By-Step: How To Create A Fixed Dates Scarcity Campaign - Part 1
  • Step-By-Step: How To Create A Fixed Dates Scarcity Campaign - Part 2
  • [MINI COURSE - END] How To Increase Sales By Applying The Urgency Principle
  • We Love Bonuses - Add Them!
  • Add A Few Bonuses + A Fast-Action Bonus - Example (Digital Products)
  • Remove Or Reverse Risk (Crucial)
  • Money Back Guarantee Example 1 (Digital Products)
  • Money Back Guarantee Examples 2 and 3 (Digital and Physical Products)
  • Crystal Clear Call-To-Action (CTA)
  • A CTA Example (Digital Products)
  • The Biggest Secret To A Successful Offer
Case Study
  • Case Study - Was That A $100.000 Letter?
Project Assignment
  • Your Project
The Psychological Elements Put Into Practice (Real-Life Examples)
  • Frank's Letter Deep Analysis
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  • Bonus Lecture: Marketing & Psychology & Entrepreneurship
Mini Course - The Art Of Storyselling And The Mind-Blowing Power OF Your Story!
  • Introduction to Storyselling
  • Why Should You Use Marketing Stories?
  • Three Rules When It Comes To Writing A Marketing Story!
  • Where Should You Use Marketing Stories?
  • The Unlimited Power Of Your Personal Story
  • Who Should You Write Your Story For?
  • Examples And Your Project
Updates For 2021
  • Copywriting & Marketing Books Recommended By Vladimir Raykov