Course and instructor introduction
  • Welcome, what to expect, and how to take the course
  • Elements of a successful event series & your first exercise
Event marketing
  • Creating an eye-catching event headline that will grab attention
  • Writing a compelling event description
  • SEO for your event page
  • Eventbrite and Meetup
  • New: How to find good event websites for promotion
  • How to run very cheap ads for an average of .07 cents per click from US audience
  • Repurposing your event content and doing content marketing with it
  • Getting a big audience from existing groups on your first week
  • Attend other events, see how they manage & network
  • Event title quiz
Setting up your event listings
  • Walkthrough of posting your event on Eventbrite and Facebook
If you are an event planner like party planner or wedding planner
  • If you are an event planner like party planner or wedding planner
Pre event marketing to generate buzz and keep audience engaged
  • Pre-event social media & email buildup checklist (also how to grow email list)
  • Collecting email addresses and social media contact from attendees
  • Facebook group idea
  • Should you blog to promote events and how to get free content
During and after-event marketing
  • During event social media marketing and spreading the sharing
  • During event: Making people feel more welcome and promoting future events
  • Post-event social media marketing
Publicity and influencer marketing for events
  • How to get publicity by finding and attracting influencers to your attendance
  • Resources and websites to get event publicity
  • How to find journalists who cover events in your area
Getting images to use for your event listings
  • Where to get free and very cheap quality, royalty-free images
Event management
  • Getting staff for your event as part of your event management
  • Pitching event sponsors
  • How to find contacts at companies that you can ask to sponsor your events
  • Getting an event venue as part of your event management and event planning
  • Prizes and raffles
Dealing with vendors
  • Types of event vendors
  • How to research vendors to make sure you hire the best
  • Vendor negotiation tactics to get a better price
  • Vendor negotiation continued
Event insurance
  • Types of insurance and when each is appropriate
  • Researching event insurance companies
  • Event waivers
  • How to get your waiver created
Business registration for events
  • Business registration for events introduction
Writing the event plan document
  • Event management checklist recapping much of the material covered in the course
Event monetization
  • Ways to generate revenue from your events
SEO for events
  • NEW! How to help your website's SEO and link-building with events
  • How to get citations and brand mentions to help your Google search ranking early
Event planning
  • What you can accomplish with events
  • One time event vs. event series
  • If event series, how often should the events occur?
  • Should you have speakers or guests? Or should it be just you?
  • Planning for event quality
  • Planning for financial sustainability of the event series
Event merchandise and branding strategy taken to the next level
  • Event merchandise and branding strategy taken to the next level
Promoting your events with Facebook and getting extra reach
  • Getting extra sharing and engagement with Facebook events
  • Example of how event listings get promoted
  • Example of how to set up the event on Facebook
Facebook Business Manager For Ads
  • Explaining the examples in the coming videos
  • Setting up 2-factor authentication for security - now required by Facebook
  • What is the Facebook Business Manager and why you should use it
  • Setting up our Facebook Business Manager account
  • Adding a page to our Facebook Business Manager account
  • Creating an ad account in Facebook Business Manager
Setting up your Facebook business page for running event ads
  • Page permissions and details
  • Page banner size
  • Setting the brand image
  • How to set up your Facebook page screen name
  • Facebook page call to action button and About section
Starting to run Facebook ads from your Facebook page
  • Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting
  • Organizing my music page ads to build a fan base and grow
  • How to choose the campaign type
Facebook Pixel and retargeting audiences from your website
  • How to add a catalog of products to your Facebook page
  • Publishing your store on your Facebook page
  • How to create a custom conversion event and a tracking pixel
  • Showing how I created one campaign with multiple ad sets
  • Narrowing your Facebook ad targeting
  • Budgets for your ads
  • Retargeting ads quiz
Basics of creating your website
  • What technology to use to create your website and should you do it yourself?
  • Finding a good domain name
Further resources