The Most Important Part of Your Ad, The Planning Process
  • Welcome!
  • Resource Guide (Continually Updated)
  • The Whole Picture
  • The Behavior that Impacts Your Results
  • The Importance of Your Landing Page
  • Connecting the Facebook Pixel, Google Analytics and Google Tag Manager
Creating an Ad in Facebook Ad Manager
  • Tag Manager and More
  • Razor Sharp Targeting Strategy
  • Available Ads and Your Choice
  • Starting Your Ad and Location Choices
  • Targeting for Results
  • The Budget Consideration
  • Creative and Launching
  • The Pixel, Conversions and Audiences
  • Custom Audiences And Some Final Thoughts
Bonus, Additional Lectures & Continued Learning
  • A Deeper Look at the Pixel and re-marketing
  • A Brief Look at AdEspresso, More to Come.
  • A Look at Reporting Features