Taking Your Contact From Suspect To Prospect
  • Welcome
  • The Simple Truth
  • It All Starts Here
  • Introduction To MST
Process vs Outcome
  • Best Practices
  • Selling Is 2 Parts
  • Why Prospecting Is Uncomfortable
  • Outcome Dependent
  • What To Focus On
  • Why Sell To A Process
  • Key Mindset Shifts
  • The 3 Step Process
Building The List
  • Who's Who
  • Investing Time With The Right People For The Right Reasons
  • Let's Do Some MST
Feed The Machine
  • Recap: Building The List
  • Connecting With The Core Group
  • One Timing Our Communication
  • Create An Effective Message
  • Making It Easy To Show Interest
  • Become An Expert Resource Today
  • Grabbing Their Attention
  • What Not To Include
  • Where We Are And What Is Going On
  • Perfect Timing
  • Being Different Than The Competition
  • Making It Work On Purpose
  • Let's Do Some MST
Suspect To Prospect
  • Suspect To Prospect Intro
  • Putting It Together
  • Raised Hands
  • Warning
  • How The Amateurs Do It
  • Opening The Call
  • Typical Calls
  • Bad Ideas
  • Mindset Of The Amateur
  • Do Something Different
  • Relate vs Admit
  • Final Steps
  • Let's Do Some MST
Bonus Section - Session Notes
  • Process Step 1
  • Process Over Outcome
  • Process Step 2
  • Process Step 3