First Things First
  • It All Starts With Me
  • From Me to We
  • Moments of Truth
  • Three Simple Rules
Customers Want Simplicity
  • Keeping Things Simple
  • Ways to Simplify: Part 1
  • Ways to Simplify: Part 2
  • Case Study: Jason Terry, NBA Player
Customers Want Purpose
  • Right vs. Left Brain
  • Have a Shared Purpose
  • Case Study TD Bank
Customers Want Their Stories
  • Customer First Storytelling: Heartbridge
  • Stories That Move People
  • Case Study: Safelite Auto Glass
Course Wrap Up
  • Wrap Up