Let's get started!
  • Course Introduction
  • Course Overview
  • Goals of a SEO Site Audit
  • Getting Started
  • Setting up Google Search Console
  • Setting up Google Analytics and Google Search Console
Indexation Checks, HTTP Status Codes and Redirects
  • Search Engine Basics
  • Indexation
  • HTTP Status Codes and Redirects
  • How to check the HTTP status of a URL
  • List of HTTP Status Codes
  • Implementing Redirects: Canonical Redirect
  • Implementing Redirects: 301 Redirect from One Domain to Another
  • Canonical Redirects using .htaccess
Technical Checks - Robots.txt and Mobile Friendliness
  • Robots.txt
  • Mobile Friendly
  • UPDATE: Mobile Interstitial Penalty and Mobile First Indexing
  • Mobile Friendly - Resources
  • Mobile Friendly Testing
  • Technical Checks - Recap
What Search Engines See
  • Why We Need Tools
  • Broken Links and Redirects
  • Follow up on the 302 redirects
  • Meta Data and Anatomy of a Search Snippet
  • Page Title Review
  • Meta Descriptions
  • H1 and H2 tags
  • More tags and Link Depth
  • Bonus: Screaming Frog's Internal Tab
  • Crawl and Review Your Site with Screaming Frog
  • Individual Page Review: What to Check
  • How to browse a page like a search engine spider
  • We check that the site's HTML is valid
  • SEO META in 1 Click
  • What Search Engines See - Recap
Traffic and Site Speed
  • Introduction
  • The Different Types of Traffic
  • Google Analytics Review
  • Google Analytics Review - Recap
  • Checking Site Speed
  • Google Page Speed Insights
  • Core Web Vitals
  • Core Web Vitals Report and Chrome Dev Tools
  • Chrome Dev Tools - Web Vitals Lane
  • GTMetrix and WebPageTest
  • Site Speed - Recap
  • Site Speed Optimization - Where to start
Structured Data and Google Search Console Review
  • Introduction to GSC and Structured Data
  • Introduction to Structured Data
  • Structured Data Testing Tool
  • Google Search Console Enhancements
  • Schema.org tools
  • URL Inspection Tool
  • New GSC Performance Report
  • Performance Report: Compare Feature
  • Other Google Search Console Reports
  • New GSC Index Coverage Report
  • More Google Search Console Reports
  • Google Search Console Review - Recap
Power Tags and Advanced Technical SEO
  • Using tags to control indexation
  • Rel Canonical
  • Meta Robots Noindex
  • Site Hierarchy and Pagination
  • Advanced Technical - Recap
  • Screaming Frog 10 - Indexability
  • Screaming Frog 10 - Visualizations and Link Score
  • JavaScript and SEO
Authority Checks
  • Authority Checks - Introduction
  • Domain Authority
  • How to check Domain Authority
  • Keywords
  • Backlinks
  • Using tools to look at Backlinks.
  • Content Quality and User Experience
  • QDF and Scrape Checks
  • We check for plagiarism
  • Social Media
  • Authority Checks - Recap
Bonus Section and Wrapup
  • Local SEO
  • WordPress SEO
  • Basic SEO Optimization
  • Keeping up to date on Google algorithm and SEO changes
  • Extra! New features in Screaming Frog release 8
  • Thank you and Resources