How to move up
  • Why be a freelancer
  • A warrior without a king
  • Moving up the ladder
  • Weaving a braid
  • Exercise - Who are you
  • 5 kinds of freelancing
  • Are you unmistakable?
  • Exercise - What do you provide
Building assets
  • Different forms of merit
  • Exercise - 10 things you deliver to your client
  • FAQ: Fear of rejection
  • Building your assets
  • Exercise - Rank Yourself
Managing clients
  • Choose your customers
  • FAQ: Firing a client
  • FAQ: Questions to ask a new client
  • How to increase demand
  • FAQ: When a client disagrees with your vision
Strategies you choose
  • Right place right time
  • Get subscribers
  • Two words in 'I'
  • FAQ: Building a name as a new freelancer
Storytelling
  • The 4 principles of storytelling
  • Exercise - B2B sales
  • The story is what we hire
  • Excuses are part of the story
  • FAQ: Importance of a contract
  • An aside about how you buy
  • FAQ: When a client has a budget
Scarcity, value and your choice
  • Choose the right business
  • FAQ: Local expert vs. wider reach
  • Product adoption lifecycle
  • How to create scarcity
  • Understanding customer LTV
  • Different ways to go to market
Pricing
  • What your craft is worth
  • Working for free
  • FAQ: Working for exposure
  • Questions worth asking yourself
Unique voice
  • Famous to the family
  • Stories of family fame
  • Your brand is human
  • Finding your edge
  • Exercise - Develop a unique voice
  • FAQ: Making a living as a fiction writer
Reputation
  • The testimonial book
  • It costs too much to shop around
  • SEO of a kingdom of one
  • Seaweed and permission
  • Exercise - Permission
  • FAQ: Competing with cheap labor
  • FAQ: Too expensive despite experience
Promotion
  • Promotional choices
  • Drip by drip
  • Stepping out of your invisibility
  • (Don't) become an insider
  • Taking the leap as a strategy
Organize and connect
  • Defining communities
  • 500 disconnected people
  • Exercise - Organize and connect
Leverage content
  • Your own publishing platform
  • Debunk and inform
  • Exercise - Leveraging content
  • In public or for competitors
  • Exercise - Organize your competitors
  • Opportunities to consider
Sell and promote
  • The fear of buying
  • Exercise - Sales
  • The obligating question
  • Positioning
  • Patience and choosing your industry
  • Pricing and coupons
  • FAQ: Displaying prices on a website
  • Thriving on free
Going to market
  • Be the impresario
  • Overspecialize
  • Go outside the system
  • Get 'famous'
  • The poor man's ___
Turn pro
  • Making time
  • FAQ: Consistently generating qualified leads
  • Financial hygiene
  • Be smart
  • Words in -ent
  • Exercise - Make a timeline