WELCOME TO STORE DESIGN
  • Introduction to Store Design
  • What makes retail design so exciting?
  • Course overview
  • My background
IDENTIFYING YOUR STORE'S IMAGE
  • The critical importance of creating the proper image for your store.
  • Turning “shoppers” into “customers”. Activating the action-triggers of success.
  • Reinforcing the store image with lines and shapes.
  • Enriching the store image with sensory input.
  • Creating the proper image for your store.
ORGANIZING YOUR SPACE
  • The functional elements of a store layout.
  • Product Organization
  • Creating the ideal organization for your store.
DESIGNING HIGH-IMPACT PRODUCT DISPLAYS
  • The three elements of product display
  • Product qualities: Size, Class, Price
  • Display techniques: Presentation, Product support and Integration
  • Display fixture properties: Customer access, Product support, Fixture types
  • Questions on product display.
THE STOREFRONT TELLS THE STORY OF YOUR STORE
  • An overview of storefront design.
  • The three components of storefront design.
  • Storefront elements: Display, Transitional, and Identification
  • Storefront Design.
LIGHTING - THE FROSTING ON THE CAKE
  • An overview of store lighting
  • Lighting task areas
  • Lighting criteria: Color
  • Lighting criteria: Modeling
  • Lighting criteria: Brightness
  • An overview of lighting sources
  • Lighting sources: Lamps
  • Lighting sources: Fixtures
  • Lighting sources: Location
  • Lighting Design.
Putting the toolkit into action
  • Your store design
  • BONUS: Storefront Signs