Welcome
  • Welcome
  • What is Marketing?
  • Course Overview
  • Download your workbook
What Business Are We In?
  • Introduction
  • Are You Product or Market Led?
  • Understanding the Product Lifecycle
  • Identifying High Performing Products and Creating More!
  • Calculating Your Relative Market Share
  • What Threatens Your Market?
  • Predicting Future Events
  • Defining Your Competitors
  • How to do a Competitor Analysis
  • What Did You Learn?
Understanding Our Customers
  • Introduction
  • How Fragmented is Your Market?
  • Determining Strategic Future
Success Factors and Competitive Advantage
  • Introduction
  • SWOT Matrix
  • Critical Success Factors
  • Porter's Competitive Advantage
Building A Strategy
  • Introduction
  • Segmentation and Product Positioning
  • Is Your Market as Attractive as You Think?
  • The 4 Ps
  • Mastering Price - Strategies and Tactics for maximum profits
  • Summing up with SWOT
  • What Did You Learn?
Communicate to your Market
  • Introduction
  • Why do your customers buy, and should you invest in a brand?
Wrap Up
  • Thank You
  • Next Steps
  • How To Get Your Certificate