Introduction
  • Introduction
  • How To Navigate This Course - Watch This Video
  • Please Introduce Yourself
FREE TASTER
  • 13 Copywriting and Sales Buttons You Need to Know How to Push
  • Copywriting to Sell 10 Steps you must Know
  • 14 Step Formula to Writing Great Sales Copy
BASICS: 12 Essential Steps to Great Copy Writing
  • AIDA is not just an Opera!
  • Have you any idea who you are talking to?
  • Who cares what format you use?
  • Hurting? Want someone to heal your pain?
  • I haven't got time or money for Objections!
  • Don't worry, there's always plenty of Scarcity to go round!
  • So, why are YOU reading my Headlines?
  • Why do you always want to know whats in it for you?
  • Endorsements? Pah! Prove it to me!
  • I Guarantee to you that I love Risk! Or do I?
  • Right it Wright to Be Red! or you won't be Readable!
  • Keep it Simple S…. and throw away your Theasaurus
BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks
  • Introduction to Copywriting Formulation
  • Starting with AIDA
  • PAS - Problem, Agitation, Solution
  • The 4 Ps
  • QUEST
BASICS: How to Write Headlines
  • What You Need to Know to Write Great Headlines
BASICS: Proofreading and Editing - How to Edit Sales Copy
  • Writing Editing: Can You Write Better Copy?
  • Proof Reading and Editing: 20 Ways to Write Better Copy
  • Editing Writing: Seven Guidelines for Editing Writing
  • Effective Proofreading Tips
PSYCHOLOGY: The Psychology behind Copywriting
  • Get Your Copywriting Psychology Right!
  • What are the Eight Universal Motivators?
  • 100 Motivations
  • Overcoming Objections...
UDEMY: Copywriting and SEO for Udemy Courses
  • What is a Search Algorithm?
  • How to Use Primary and Secondary Keywords
  • How to Optimise Your Course Title for SEO
  • How to Optimise Your Course Sub Title for SEO
  • Your course description is a great place to strategically place your primary and
  • Choosing Your Course URL
  • How Course Sales Affect Your Course Ranking in Udemy
  • Why Course Pricing can affect your Course Ranking in Udemy
  • How to Use Your Course Analytics to Improve Your Course Ranking
  • Level of Engagement
  • Why Course Quality Actions Impact Ranking in Udemy
  • What Can You Discover from Your Competitors Listing?
  • Organic Ranking vs Search Term Ranking in Udemy
  • UDEMY SEO Checklist - Download
UDEMY: Copywriting for Online Course Landing Pages
  • Step 1 - The Header and Sub Header
  • Step 2 Defining the Problem
  • Step 3 Reveal Your Solution
  • Step 4 Credentials
  • Step 5 Demonstrate the Benefits
  • Step 6 Social Proof
  • Step 7 Make Your Offer
  • Step 8 Add Bonuses
  • Step 9 Guarantees
  • Step 10 Scarcity
  • Step 11 Call to Action
  • Step 12 Give a Warning!
  • Step 13 - Give a Reminder
  • Step 14 - End with a P.S.
  • The Full Draft of the Course Description
  • New 2018: Online Course Landing Page Explained
UDEMY: Copywriting for Online Course Titles, Goals and Course Descriptions
  • Copywriting for Online Course Titles
  • Copywriting for Online Course Goals
  • Copywriting For Course Descriptions - Case Study Example Included
COPYWRITING FOR Blogging - Web Posts
  • Copywriting for Blogs
  • A Simple Formula for Blog Posts
  • Blog Post Copywriting Formula
  • Blog Post Editing Checklist
COPYWRITING FOR Landing Pages
  • Copywriting for Landing Pages
  • Copywriting for Testimonials
  • Copywriting for Bullet Points
COPYWRITING FOR Sales Letters
  • Five Formulations for Sales Letters
  • The Five Point Sales Letter Formula
  • The Seven Step Copywriting Formula for Sales Letters
  • The Nine Point Formula
  • The 18 Step Sales Letter
  • The 21 Part Sales Letter Formula
  • Bonus: 32 Step Power Copywriting Formula
CASE STUDY - Build It With Us Course Sales Letter
  • Case Study - Build it With Us Course Commentary on Sales Letter
  • Case Study - Build It With Us Course Original Draft of Sales Letter
  • Case Study - Build It With Us Course Amended Draft
  • Case Study - Build It With Us Course - Amended Draft Clean Copy
COPYWRITING FOR Video Sales Letters
  • What is a Video Sales Letter
  • How to Write an Attention Grabbing Video Sales Letter Headline