Introduction
  • Introduction
  • Purpose Of The Proposal
  • How Most People Write Proposals (The Wrong Way)
  • Proper Proposal Mindset
  • What Clients Need From Your Proposal
  • Test Your Learning
Influence & Persuasion Tactics
  • The Art Of YOU Focused Proposals
  • YOU Focus Proposals Expanded
  • Getting In Sync Through Rapport Building
  • Rapport Building Expanded
  • Secret Squirrel Spy Tactics For Information Gathering
  • Spy Tactics Expanded
  • Gaining Agreement From The Client
  • Gaining Agreement Expanded
  • Vague & Specific Language Patterns
  • A Pinch Of Social Proof And Credibility
  • Helpful Practice Activity: Social Proof & Credibility
  • Clarity Questions To Attract Clients Like Cats To Tuna
  • Clarity Questions Expanded
  • Future Pacing And The Role Of Presuppositions
  • Future Pacing & Presuppositions Expanded
  • The Role Of Storytelling In Proposals
  • Storytelling Expanded
  • Guarantees And Promises
  • Promises & Guarantees Expanded
  • Scarcity And Limited Time Offers
  • Scarcity, Limited-Time Offers Expanded
  • Quiz 2
Writing A Great Proposal
  • Length Of A Great Upwork Proposal
  • Sections Of A Great Upwork Proposal
  • How To Write An Attention Grabbing Headline
  • Helpful Practice Activity - Attention-Grabbing Headlines
  • The Best Way To Greet The Client
  • How To Write Your First Sentence For Attention And Interest
  • First Sentence Expanded
  • How To Write Your First Paragraph?
  • First Paragraph Expanded
  • How To Write Your Second Paragraph?
  • Second Paragraph Expanded
  • How To Write Your Closing Paragraph
  • Closing Paragraph Expanded
  • How To Influence Clients With Your Signature
  • How To Write A Great P.S. Statement
  • P.S. Statement Expanded
  • Quiz 3
Conclusion
  • Conclusion & Additional Resources
  • 2019 Case Study: How I Write Proposals for Vague Job Posts
  • How to Answer Those Tricky Screening Questions...
  • Your Next Steps...
  • Ready for Advanced Upwork Proposals II? Get It Here!