YouTube marketing course introduction and welcome
  • YouTube marketing WARM WELCOME TO YOU & What you will get from the course
  • Top YouTube strategy for 2021 that we will follow in this course
Starting with YouTube SEO: Keyword research, on page SEO, off page SEO
  • YouTube SEO introduction
  • Long-tail vs. short-tail keywords
More YouTube keyword research tools: VidIq, TubeBuddy, and AnswerTheRepublic
  • Keyword tool introductions so you know which to use and how
  • Starting with YouTube SEO keyword research using the Google keyword tool
  • VidIQ plugin
  • Showing competitor keyword research
  • Another fascinating keyword tool
  • YouTube keywords quiz
  • Advanced YouTube keyword quiz
On-page SEO introduction
  • On page SEO for YouTube
  • YouTube title field length on mobile and smaller devices
  • More on writing the description of the YouTube videos
  • Correctly filling out your YouTube video tags
  • Using hashtags in video titles
  • How YouTube really treats your on-page SEO
  • On-page YouTube SEO quiz
  • On-page YouTube SEO advanced quiz
YouTube search ranking factors for your videos to rank higher
  • YouTube search ranking factors
  • How to get more thumbs up
  • How to get more YouTube comments
  • How to make sure people watch your videos longer
  • More benefits of having more engaging videos with longer watch-times
  • How to boost views and embeds with Quora
  • Getting extra embeds and views on Medium
  • How to get views for a new video
  • Intelligent and tasteful video commenting to get more views and subscribers
  • Get more views with this YouTube viewing service
  • How to increase sales and traffic from your email signature
  • Ring the bell strategy to get more engaged subscribers who watch more videos
  • CC for SEO boost
  • YouTube SEO ranking factors quiz
  • YouTube SEO ranking factors advanced quiz
YouTube recommendation algorithm
  • YouTube recommended videos
  • How YouTube engineers create the recommendation algorithm and YouTube home page
  • Different language keywords + get recommended by using "piggybacking" keywords
  • YouTube channel keywords (for the entire channel) to boost SEO & recommendations
  • Playlists to boost recommendations
  • Explaining more about how playlists influence recommendations
  • Get more subscribers with the subscribe watermark on all your YouTube videos
  • Video end screen: Your secret weapon to get more sales and views
  • Cards to boost sales and engagement
  • How to connect your website to YouTube
  • YouTube Shorts - new good opportunity
  • YouTube YMYL (for health, politics, fitness, finance, cooking channels)
  • YouTube recommendation algorithm quiz
  • YouTube recommendation algorithm advanced quiz
More views from better video titles & thumbnails
  • Section introduction to writing better titles
  • Video title copywriting introduction
  • EXERCISE: Writing more catchy video titles that also contain SEO keywords
  • Title copywriting quiz
  • YouTube video title copywriting advanced quiz
Creating beautiful YouTube thumbnail images for free with Canva
  • Section introduction on how to create beautiful custom YouTube thumbnail images
  • Thumbnail dimensions - before you begin your design
  • Canva for creating beautiful original images for YouTube
  • Beginning to create your YouTube thumbnail
  • Branding and marketing using the Thumbnail while continuing to design
  • Adding text and more branding images to the YouTube thumbnail
  • Adding arrows to make the video pop more
  • Example: How visuals and headlines can draw attention and drive clicks & views
  • Example of another YouTube channel and their YouTube thumbnail branding
  • Working with different fonts and font sizes on your YouTube thumbnail images
  • Where to get royalty free images to use for your YouTube thumbnail
  • YouTube strike policies and using images with people's faces on them
  • YouTube thumbnails quiz
  • YouTube thumbnails advanced quiz
Using YouTube analytics to get clues about what to improve in your videos
  • Using YouTube analytics to get clues about what to improve in your videos
  • Easier way to get to your YouTube analytics
  • YouTube analytics quiz
  • Advanced YouTube analytics quiz
Making your videos show up in Google (not just YouTube) search results
  • Secret to how I make YouTube videos rank in Google search!
Video virality
  • Explaining the viral coefficient formula
  • Viral coefficient calculator
  • Ads having a role in virality
More viral hacks - getting celebrities and influencers to promote you
  • How to get views and subscribers by creating celebrity fan videos
Successful YouTuber case study
  • Case study of amazing video on a very low budget
How I built my channel and how you should build yours
  • My overall channel strategy and insights
  • Adding a subscribe widget to your website
  • Troubleshooting your channel if you are not seeing early success
YouTube Monetization
  • Effective ways to make money from YouTube
  • Eligibility requirements for YouTube monetization with ads
  • Patreon: A way to get donations for your channel on a regular basis
  • Selling affiliate products from your YouTube channel
  • Student case study of selling affiliate products on YouTube