Introduction
  • Section 1: Lecture 1
  • Why I created this blogging course
  • Who should take this blogging course
  • What you will be learning
  • The challenges you will face
  • The online trends that are changing blogging
  • Exercise: Section 1
Discovering your passion
  • Introduction
  • How to discover your passion
  • Why tapping into your passion is vital
  • Why the magic is in the motion
  • Exercise: Section 2
Identifying and understanding your target audience
  • Introduction
  • How to identify influencers in your industry
  • Observing and modelling their activities
  • How to understand your audience
  • Exercise: Section 3
Launching your blogging platform
  • Introduction
  • Blogging platform choices
  • Top blog designs
  • Design essentials for a successful blog
  • The key steps to launching your blog
  • Exercise: Section 4
How to create great content
  • Introduction
  • Why content is important
  • How to find inspiration for content creation
  • Overview of the key types of content
  • Top writing tips
  • Top visual content tips
  • Posts that people love to read and share
  • Exercise: Section 5
How to make money from your blog
  • Introduction
  • Successful blog business models
  • Making money from e-books
  • Making money from online courses
  • Exercise: Section 6
How to market your blog
  • Introduction
  • Overview of the digital marketing landscape
  • Social media marketing
  • Facebook marketing tips
  • Twitter marketing tips
  • Email marketing
  • Search engine marketing
  • How to market your blog posts and attract traffic
  • Exercise: Section 7
How to convert traffic into leads and sales
  • Introduction
  • The what, why and how of conversion
  • The 2 most important pages on your blog
  • The key conversion metrics
  • Exercise: Section 8
Summary
  • Introduction
  • Wrapping it up