SEO keyword research course introduction and a WARM WELCOME
  • SEO keyword research course introduction, welcome, and how this course is unique
  • Long-tail vs. short-tail keywords
  • Finding many long-tail keywords and making them profitable
Let's get started
  • Example for web pages
  • Page for each section of a web page
  • Cornerstone content
  • Voice SEO - latest trend in SEO and how it impacts keyword research
  • Building long-term keyword authority in your niche keywords
Using the Google keyword tool
  • Google keyword tool introduction
  • How to find more keywords for more traffic & keywords that are easier to rank
  • Exercise I did to get more keyword ideas that keyword tools were not giving me
  • Exercise two: Thinking in keywords
  • Another fascinating keyword tool
  • Two additional keyword tools, especially for non-Google search
SEO keyword checklists to follow
  • Checklist of 13 items for how to get keywords
  • Keyword density checker tool
  • Checklist for non-home pages
Keyword research with SEMRush
  • Introduction to the SEMRush keyword tool
  • Organic difficulty metric: SEMRush keyword research vs. Google Keyword tool
  • Competitor keyword spying
  • On page audit and on page suggestions including keywords
Case studies of keyword research for real companies
  • Case study: Pop IT Solutions
  • Dentist office keyword research example
  • Disability answers website overview
Competitor keyword research tools
  • SpyFu for competitor keyword research
You taking action and collecting the keywords
  • Creating a full list of keywords to rank for and tracking them
Webmaster tools to check search performance and crawling & indexing status
  • Setting up your Google Search Console, formerly known as the Webmaster Tools
  • Troubleshooting crawling errors
  • Using URL inspection and adding URLs to the Google index
  • Where your pages are ranking and page/query performance
  • Google Analytics introduction
Tools for SEO
  • SEO KeywordOptimizer tool for on-page text optimization
  • How to get the TextOptimizer 7-day free trial to premium features
  • SEOQuake
Different way of looking at things for a moment
  • Ranking factor myths from Google staff
SEO keyword research course
  • SEO keyword research course conclusion quiz
  • Course certificate: How to get it if you need it
  • Bonus lecture: Next steps