Part 1 - Intro and Basics
  • Introduction and Impact of PPC
  • Sponsored Products Basics and Benefits
  • Is your product right for PPC?
Part 2 - Structure
  • DON'T Make this common mistake!
  • Campaign and Ad Group Structure Examples
Part 3 - Research and Ideate
  • Keyword Research to setup for success
  • Common keyword pitfalls - How to avoid them
Part 4 - Executing
  • Creating Campaigns within Amazon
  • Broad, Phrase, Exact Match - Getting Bang for your Buck
  • Automatic Campaigns - What you need to know for low aCos
Part 5 - Analyzing the Data
  • Understanding Amazon PPC Metrics and how to Improve them
Part 6 - Optimizing Basics
  • Managing Bids for Max Impact and aCos
  • Dealing with Product Variations
Part 7 - Advanced Optimization
  • Using Report Data for Opportunities and Negative Keywords
Part 8 - Continual Growth
  • Scaling your PPC Campaigns for long term growth
BONUS: Paul's 4 Rules to Amazon PPC Failure
  • Paul's 4 Rules to Amazon PPC Failure