Introduction
  • Course overview
  • Join our community on Slack!
  • JUMPSTART: Let's run a competitive audit
  • [QUIZ] Your turn: audit Snapchat
  • How to get the most out of the course
  • Review sheets, activities, resources - all in one PDF
General concepts
  • Intro to marketing channels
  • Top marketing channels
  • Marketing and channel specialization
  • [ASSIGNMENT] 19 marketing channels
  • [QUIZ] Change the channel
  • What is funnel marketing?
  • Real examples of funnels
  • [ASSIGNMENT] Applying funnel marketing
  • [QUIZ] Being basic
  • Section 2: Review & Recap
General skills
  • Basic psychology and persuasion triggers
  • [ASSIGNMENT] Basic psychology
  • Understanding data and analytics
  • Customer lifetime value
  • Customer acquisition cost
  • Customer segmentation
  • Growth modeling
  • [QUIZ] The abc's of cac's
  • Branding and positioning
  • [QUIZ] Get branded
  • [REVIEW]
  • Section 3: Review & Recap
Job specific skills
  • Intro to job specific skills
  • Google Analytics - Introduction
  • Google Analytics - Real time tab
  • Google Analytics - Audience tab
  • Google Analytics - Acquisitions tab
  • Google Analytics - Conversions tab
  • Google Analytics - Behavior tab
  • Intro to Paid ads
  • Intro to Google AdWords
  • Keyword research with Google AdWords
  • Setting up your own Google AdWords campaign
  • Native advertising
  • Companies in the native advertising space
  • Intro to Facebook advertising
  • Facebook ad campaign example
  • Setting up your Facebook ad campaign
  • Display ads / Retargeting
  • [QUIZ] What would you do?
  • Intro to email marketing
  • Lifecycle email marketing
  • 4 stages of lifecycle email marketing
  • Real example of lifecycle email marketing
  • Key metrics in email marketing
  • How to interpret email marketing metrics
  • Real examples of email marketing campaigns
  • Email copywriting
  • AIDA formula
  • [QUIZ] Copywriting the right way
  • [ACTIVITY] Create an email with Mailchimp
  • Section 4: Review & Recap
How to prepare yourself and your resume
  • Building your marketing portfolio
  • Free work
  • [ASSIGNMENT] Free work
  • [ACTIVITY] Fix this
  • Building your audience
  • [ASSIGNMENT] Building your audience
  • [ACTIVITY] Actually build an audience
  • [QUIZ] Be a baller
  • Section 5: Review & Recap
Looking for and applying to jobs
  • Finding your job
  • Where to look for marketing jobs
  • Narrow down the list of companies you'd like to work for
  • [ASSIGNMENT] List 1-3 companies you'd like to work for
  • Strategies for coming in contact with the companies you're targeting
  • [QUIZ] The hunt
  • [ACTIVITY] Create a blog
  • Section 6: Review & Recap
Killing the interview
  • How to crush the interview
  • Briefcase technique
  • Questions to expect in an interview
  • More about interviews
  • [QUIZ] The kill
  • Section 7: Review & Recap
Course wrap up
  • Things to do after finishing the course
  • Portfolio Checklist
  • Bonus Lecture: How to get your next course for as low as $12.99