- Course overview
- Join our community on Slack!
- JUMPSTART: Let's run a competitive audit
- [QUIZ] Your turn: audit Snapchat
- How to get the most out of the course
- Review sheets, activities, resources - all in one PDF
- Intro to marketing channels
- Top marketing channels
- Marketing and channel specialization
- [ASSIGNMENT] 19 marketing channels
- [QUIZ] Change the channel
- What is funnel marketing?
- Real examples of funnels
- [ASSIGNMENT] Applying funnel marketing
- [QUIZ] Being basic
- Section 2: Review & Recap
- Basic psychology and persuasion triggers
- [ASSIGNMENT] Basic psychology
- Understanding data and analytics
- Customer lifetime value
- Customer acquisition cost
- Customer segmentation
- Growth modeling
- [QUIZ] The abc's of cac's
- Branding and positioning
- [QUIZ] Get branded
- [REVIEW]
- Section 3: Review & Recap
- Intro to job specific skills
- Google Analytics - Introduction
- Google Analytics - Real time tab
- Google Analytics - Audience tab
- Google Analytics - Acquisitions tab
- Google Analytics - Conversions tab
- Google Analytics - Behavior tab
- Intro to Paid ads
- Intro to Google AdWords
- Keyword research with Google AdWords
- Setting up your own Google AdWords campaign
- Native advertising
- Companies in the native advertising space
- Intro to Facebook advertising
- Facebook ad campaign example
- Setting up your Facebook ad campaign
- Display ads / Retargeting
- [QUIZ] What would you do?
- Intro to email marketing
- Lifecycle email marketing
- 4 stages of lifecycle email marketing
- Real example of lifecycle email marketing
- Key metrics in email marketing
- How to interpret email marketing metrics
- Real examples of email marketing campaigns
- Email copywriting
- AIDA formula
- [QUIZ] Copywriting the right way
- [ACTIVITY] Create an email with Mailchimp
- Section 4: Review & Recap
- Building your marketing portfolio
- Free work
- [ASSIGNMENT] Free work
- [ACTIVITY] Fix this
- Building your audience
- [ASSIGNMENT] Building your audience
- [ACTIVITY] Actually build an audience
- [QUIZ] Be a baller
- Section 5: Review & Recap
- Finding your job
- Where to look for marketing jobs
- Narrow down the list of companies you'd like to work for
- [ASSIGNMENT] List 1-3 companies you'd like to work for
- Strategies for coming in contact with the companies you're targeting
- [QUIZ] The hunt
- [ACTIVITY] Create a blog
- Section 6: Review & Recap
- How to crush the interview
- Briefcase technique
- Questions to expect in an interview
- More about interviews
- [QUIZ] The kill
- Section 7: Review & Recap
- Things to do after finishing the course
- Portfolio Checklist
- Bonus Lecture: How to get your next course for as low as $12.99