Before Starting the Course
  • Course Overview
  • First Thing to Do
  • Choose your own adventure - we'll tell you which lectures to watch *SAVE TIME!*
  • Join our community on Slack!
  • Review sheets, activities, & resources - all in one PDF!
Introduction to Product Management
  • What is a Product Manager?
  • What is a Product?
  • [POP QUIZ] Products and Product Managers
  • [ACTIVITY] The Big, Bloated, Blue Bird
  • Three Different Types of Product Manager Roles
  • How to Think About the Type of PM You Want to Be
  • Product vs. Project Management
  • A Day in the Life
  • Why Product Management is Awesome
  • [QUIZ] The World of Product Management
  • Hooray for free stuff!
  • Q&A Section 2: SQL, Service Businesses, and All About Being a PM
  • Section 2: Review & Recap
Introduction to Product Development
  • The Four Major Phases of the Product Lifecycle
  • [POP QUIZ] Did You Catch All of That?
  • [ACTIVITY] Six Products Four Phases - Can you guess which?
  • Product Lifecycle Phases: Real World Examples
  • The Product Development Process
  • Getting Deeper Into the Product Development Process
  • [ANOTHER POP QUIZ] Product Lifecycle and Development Quiz
  • What is "Lean Product Development"?
  • What is "Agile"?
  • What is "Scrum" and How Does it Work?
  • What is "Kanban" and How Does it Work?
  • What is Waterfall Development?
  • Real World Examples of Waterfall and Agile
  • [QUIZ] Speaking "Product Development"
  • Section 3: Review & Recap
Ideas and User Needs
  • Introduction to Ideas and User Needs
  • Where Ideas Come From as a PM
  • [POP QUIZ] On the Origin of Ideas
  • Getting to the Real User Needs
  • [ACTIVITY]: Separating the Signal from the Noise
  • Users vs. Customers
  • [QUIZ] Ideas and User Needs
  • Section 4: Review & Recap
Competitive and Market Analysis
  • Market Research - Sizing the Market
  • Introduction to Finding Competitors
  • Finding Competitors as a Product Manager
  • Direct / Indirect / Potential Competitors and Their Impact
  • [POP QUIZ] One Company to Rule Them All
  • The Five Criteria for Understanding Competitors
  • The Last Three Criteria for Understanding Competitors
  • [POP QUIZ] The Dating Game
  • What's a Feature Table?
  • Putting Together a Feature Table
  • [ACTIVITY] Oculus Rift Between Your Friends
  • Practice Building a Feature Table
  • Analyze Specific Features
  • [ACTIVITY] Wunderlist and Their Not-So-Wunderful Dilemma
  • Monitoring Competitors
  • What Do We Ultimately Care About as a PM?
  • Section 5: Review & Recap
Customer Development
  • What is Customer Development?
  • The Four Types of Interviews
  • Key Differences in Customer Development
  • [POP QUIZ] Customer Development
  • Who You Should Talk To
  • Finding Interviewees Externally
  • Finding Interviewees Internally
  • How to Get Them to Talk
  • Practice Writing Emails
  • How to Run a Customer Interview Correctly
  • Putting the GO in Pokemon Go
  • Good Questions, Bad Questions
  • Building User Personas Off Your Interviews
  • Real World Example of a User Persona
  • The Product Manager & The Data Diet
  • [QUIZ] Understanding Customer Development
  • Section 6: Review & Recap
Designing and Running Experiments
  • What is an MVP?
  • How do product managers think about MVPs?
  • 7 steps to running an MVP experiment
  • [POP QUIZ] You Down with MVP?
  • Identifying your assumptions
  • FOLLOW ALONG: Let's identify the assumptions for Zirx
  • Finding the riskiest assumption of them all
  • Making decisions: The risk / difficulty square
  • What is a hypothesis?
  • Putting together a hypothesis
  • FOLLOW ALONG: Identifying Zirx's hypothesis
  • What's a minimum criteria for success?
  • Creating a formula for your MCS
  • OPTIONAL: Making the calculation for startups
  • MVP techniques: emails, shadows, & whoops
  • More MVP techniques: walk me throughs & pitch experiments
  • Even more MVP techniques: bellhops, Dorothy, & Frankensteins
  • In depth: Email based MVPs