My Experience Building Ecommerce Businesses
  • My Own Journey Through the World of Ecommerce
  • Understanding How Your Finished Store Will Look: Begin With the End in Mind
  • Skills You'll Need to Develop or Outsource
  • Introducing Two Example Ecommerce Stores
  • Overview of the Process For Building Your Store
Setting Up Your Company and Suppliers
  • Setting Up a Business Entity
  • Determining What Products to Sell
  • Avoid Purchasing Drop-ship Lists and Coaching Memberships
  • Finding Suppliers
  • Creating Dealer Accounts
  • Creating Buyer Personas - Who Will You Sell To?
Setting Up Your Store
  • Register a Domain For Your Store
  • Fundamentals of How Websites Work
  • How to Choose an Online Shopping Cart System
  • Setting Up A Web Hosting Account
  • Merchant Accounts and Accepting Payments from Customers
  • Establishing Shipping Accounts For Your Online Store
  • Installing and Configuring the UPS Shipping Module for WooCommerce
  • Installing and Configuring The UPS Shipping Module for a BigCommerce Store
  • Pointing Your Domain To Your Web Hosting Account
  • Setting Up A WordPress/WooCommerce Shopping Cart
  • Setting Up a BigCommerce Store
  • Setting Up an SSL Certificate
  • Installing Google Analytics To Track Web Traffic
  • Getting Help Through Outsourcing
Publishing On Your Store
  • Setting Up a Google Voice Phone Number
  • Pages That Make Your Store Legitimate
  • Google Ranking Signals - What Makes a Page Rank At the Top
  • Website Structure - Laying Out Your Store For Maximum Exposure
  • Publishing Web Pages That Have Purpose
  • Adding Product and Category Pages to Your Store
  • How Many Products Should You Publish In Your Store?
  • Publishing Blog and Resource Content On Your Website
Getting Customers from the Internet
  • Tracking Your Ecommerce Store Using Google Analytics
  • Building Virtual Roads Leading To Your Ecommerce Store
  • The Battle Against Spammers
  • Using Keyword Research For Publishing Content
  • Creating a Content Repository To Use For Marketing
  • Getting Started With Social Media Marketing
  • The Symbiotic Relationship Between Landing Pages and Social Media Accounts
  • Understanding Ranking Authority - Open Site Explorer
  • Building Ranking Authority for Ecommerce Your Site
  • Local SEO - Putting Your Ecommerce Business On The Map
  • Submitting Your Store to Yelp and Other Business Directories
  • 30+ Websites to Get Links For Building Domain Authority
  • Getting Links to Your Ecommerce Store from Wikipedia
  • Link Building Through Press Releases
  • Link Building Through Video Publishing on YouTube
  • Building Links by Commenting on Blog Posts
  • Using RetailMeNot.com for Link Building
  • Using Your Twitter Account to Drive Traffic To Your Store