Introduction - What does the course cover? - Welcome onboard!
  • What does the course cover?
The fundamentals - Why companies need a Strategy and how a Strategy helps firms
  • Why companies need a Strategy
  • Distinguishing Corporate and Business Strategy
  • The Mission, Goals, and Values statements
The industry life cycle model - an invaluable tool for practitioners
  • Introducing the industry life cycle model
  • Here is why you need to know about the industry lifecycle model
  • A new industry is born - The Introduction stage
  • The growth stage - Sales are ramping up
  • The maturity stage - It's time to make some money
  • The decline stage
The five forces model: you need this model before investing in an industry
  • The five forces model - An invaluable tool for practitioners
  • The threat of new entrants
  • The threat of substitute goods
  • Competitor analysis
  • Managing the relationship with suppliers
  • The bargaining power of clients
  • Applying The Five Forces model in practice
Game theory applied in a corporate context
  • The essence of zero-sum games
  • Game theory and why it is useful in Strategy
  • Understanding the Prisoner's dilemma and its implications in the business world
  • Gametheory shown in practice
Understanding the concept of competitive advantage
  • Internal decision making
  • Introducing the company life cycle model
  • What is a competitive advantage and why companies need it
  • Acquiring a sustainable competitive advantage
  • The fundamental role of resources and capabilities
  • Acquiring a competitive advantage
Competing with the other companies in the industry: Choosing a competitive model
  • Focusing on Competitive strategy
  • The cost leadership strategy - sell cheap
  • Differentiation - Be different
  • Niche strategies - serve a specific sub-segment of people in the best way
  • Hybrid strategies and why they can be dangerous
The types of growth strategies used by companies
  • The main types of growth strategies
  • Organic growth - building a solid foundation and growing from the inside
  • Inorganic growth - Using the potential of M&A to acquire third party companies
  • Growing horizontally
  • Growing vertically
The SWOT framework
  • SWOT analysis - a useful framework for strategic analysis
  • SWOT analysis in practice - analyzing Starbucks
Tesla - practical case study
  • Tesla's mission and vision statements
  • Industry analysis - The electric vehicles market
  • More than an auto producer
  • Tesla - Porter's five forces
  • The company life cycle model
  • Why is Tesla (today) so very similar to Apple (10 years ago) ?
  • The relationship between Tesla and SpaceX
  • Tesla competitive advantages
  • Tesla SWOT analysis
  • Completing 100%