Setting Up A System to Find and Connect With New Clients
  • Course Introduction
  • Introduce Yourself!
  • Prospecting 101
  • Setting Yourself Up For Success
  • Establishing A Prospecting Schedule
  • Identifying Companies For Your Hitlist
  • Building Your Hitlist
  • Using Your Personal Network
  • Popular Directory Sites
  • Competitor Sites
  • Award Winners
  • Forums and Online Communities
  • Mining LinkedIn
Finding the Correct Person to Email
  • The Importance of Finding the Right Stakeholder
  • LinkedIn
  • Company Websites
  • Using Your Personal Network
  • Informational Cold Calls
  • Articles and Press Releases
  • Twitter and Facebook
How to Find Anyone's Email Address
  • Why Email First?
  • Rapportive
  • Mailtester
  • Facebook
  • Manta.com
  • Jigsaw Data.com
  • Emails for Corporations
  • Snapbird, Toofr
  • Cold Call, Register.com, Slideshare, Google
  • What About LinkedIn Messages?
  • What About Website Forms?
How to Improve Your Email Copy and Writing
  • Applying the Copywriters Mindset To Cold Emails
  • Crafting Effective Subject Lines
  • Making Sure You Address Prospects Appropriately
Critical Cold Email Rules to Always Follow
  • Effective Length, Tone, and First Sentences
  • Personalization
  • Spacing and Formatting
  • Company Email Address and Signature
  • The Importance of Your Website
  • Limited Information Mindset
  • Handling Info@ Email Addresses
  • Exclamation Points & Smiley Faces
Cold Email Habits and Practices You Must Avoid
  • Best Practices for Attachments, Vocabulary, and Punctuation
  • Avoiding Assumptive Time Commitments
  • Specific Phrases to Avoid
Cold Email Scripts and Templates
  • Formula Mindset and Success Process
  • The Bandage Email Formula
  • Create An Interal Referral
  • The Personalized Screencast
  • The Custom HTML Attachment
  • Event Based Cold Emails
  • The Dialogue Builder
  • The Aha Research Formula
  • The Free Value Lead
Handling Rebuttals and How to Convert Initial Dialogues to Meetings
  • Converting Emails into Meetings
  • Handling When People Ask For More Information
  • Handling When Prospects Don't Respond
  • How to Handle We Work With A Competitor Rebuttal
  • Overcoming Lack of Budget or Resources
  • Keeping Prospects Warm Even if They Say No
  • Handling "This Isn't A Priority Right Now"
  • No Explanation on Why They're Not Interested
  • More Resources and Continuing Education
Section 9: Course Lecture PDFs
  • Section 1
  • Section 2
  • Section 3
  • Section 4
  • Section 5
  • Section 6
  • Section 7
  • Section 8