Introduction
- Introduction
- What Is Content Marketing?
- Why Choose Content Marketing?
- Who Can Succeed With Content Marketing?
- Establish Your Content Marketing Goals
Taking Your First Steps With Content Marketing
- Introduction
- Content Marketing Case Studies
- How Will You Use Content Marketing?
- Speak The Language Of Content Marketing
- Match Your Goal To A Style Of Content Marketing
- Conclusion And Next Steps
Find Your Purpose With Content Marketing
- Introduction
- Choose Your Primary Role
- Activity: Choose Your Role Worksheet
- Find Your Purpose Summary And Next Steps
Find Your Target Audience
- Introduction
- Defining Your Target Audience
- Target Audience Worksheet
- Where Can You Find Them?
- How Will You Reach Out To Them?
- What Will You Say To Them?
- Section 4 Wrapup
Choose The Best Platform
- Introduction
- Overview Of Available Platforms
- Which Platform Fits You Best?
- Save Time With Automation
- Activity: Choose Your Ideal Platform
- Summary And Next Steps
Master The Tools of the Trade
- Introduction
- The Tools Of The Trade
- Essential Blog Publishing Tools
- How Often Should You Publish?
- What Type Of Blog Post Will You Create?
- How To Write A Great Blog Post (4 Options)
- Write Your First (Or Next) Blog Post
- How To Create A YouTube Video
- Facebook Best Practices
- Create The Ideal Facebook Post
- Section 6 Wrapup
Create Your Content Plan
- Introduction
- What Is A Content Plan?
- Why You Need A Content Plan
- Create Your Content Plan
- Content Planning Mistakes To Avoid
- Choose Your Content Schedule
- Create Your Content Schedule
- Section 7 Wrapup And Next Steps
Create Your Marketing Plan
- Introduction
- Start With The People You Know
- Create A List Of Contacts
- Grow Your List Of Contacts
- Should You Run Paid Advertising?
- Establish Authority With Guest Posting
- Should You Have A Podcast?
- Should You Do A Webinar?
- How To Scale Your Success
- Choose Your Core Method
- Wrapping Up And Next Actions
Conclusion
- Conclusion & Next Steps
- Key Decisions That Lead To Long Term Success
- Taking Your Next Step
- Maintaining Your Content Marketing System
- Thank You Again And See You Soon!
