Introduction
  • Introduction
  • Course Overview
  • Why Are You Doing This?
  • Why Are You Doing This?
Marketing Principles
  • Understand Your Audience
  • Customer Avatar
  • Customer Avatar Assignment
  • Create Value
  • Marketing Principles Quiz
Writing Principles
  • Voice
  • Tone
  • Tone Example
  • Tone Quiz
  • Flow
  • Information Deficit Assignment
  • Rules For Great Writing
  • Rules For Great Writing Quiz
  • Editing
SEO 101
  • Introduction To SEO & Keywords
  • Google AdWords Keyword Planner
  • How To Set Up Google AdWords And Access Keyword Planner
  • Keyword Planner Assignment
  • Keyword Placement
  • LSI Keywords
  • Link Juice
  • SEO Quiz
Blog Posts
  • Introduction To Blog Posts
  • Evergreen vs Trending
  • Share Triggers
  • Writing The Post
  • Creating Images
  • Blog Post Quiz
Writing a Print Book, Kindle Book or eBook
  • Introduction to Book Writing and Share Triggers
  • Writing the Book
  • Publishing the Book
  • Print Book, Kindle Book & eBook Quiz
Copywriting
  • Introduction to Copywriting
  • Rules For Great Copywriting
  • Website Copy
  • Email Copy
  • Social Media Copy
  • Copywriting Quiz
Research and Marketing
  • If Don't Already Have An Audience
  • If You Already Have An Audience
  • Introduction To Content Marketing
  • Research Quiz
Bonus: Setting Up A Blog
  • Setting Up A Blog