Free taster
  • Free taster lesson
Welcome
  • Welcome - How to get the most out of this course
  • Connect With The Community
Introduction
  • What are they?
  • Why White Papers?
  • One more reason...
  • DOWNLOADABLE NOTES introduction to White Papers
For freelance copywriters
  • DOWNLOADABLE NOTES - how much should I charge?
How to structure your White Paper
  • What do they look like?
  • How are they structured my template
  • DOWNLOADABLE NOTES how to structure a White Paper
  • Your downloadable templates
How to be an expert, without being an expert
  • How to be an expert with no expertise
  • DOWNLOADABLE NOTES how to be an expert
Execution
  • How to write titles
  • How to do research for heavy duty papers
  • DOWNLOADABLE NOTES How to do research
PROJECT
  • Introduction to our full scale project - meet the company
  • DOWNLOADABLE NOTES - introducing our project
  • Time to decide our STRUCTURE
  • DOWNLOADABLE NOTES - fleshing out the structure
  • We can now START WRITING. Exciting!
  • DOWNLOADABLE NOTES let's start writing
  • A present from me - cod Latin
  • DOWNLOADABLE NOTES odds and sods research
Your White Paper, completed
  • The finished White Paper - congratulations!
Finding those early clients for White Papers
  • How to find new clients for White Papers
It’s a wrap
  • It's a wrap