Welcome — You Belong Here!
  • When it comes to creating online courses, most people focus on the wrong things
Envisioning
  • Coming up with a profitable course topic idea
  • What Are You Good At?
  • What Do You Love Doing?
  • What Does The Market Want? (Part 01 - Google Trends)
  • What Does The Market Want? (Part 02 - Google Research)
  • What Does The Market Want? (Part 03 - Validating your findings)
  • A Word of Advice (and Encouragement): You can DO this!
  • Exercise: Give Yourself Permission to Dream
Positioning and Packaging Your Course
  • Your Unique Selling Point
  • Exercise Creating Your Unique Selling Point
  • Finding The Best Business Model For Your Unique Strengths
  • Finding The Perfect Price For Every Offering
  • Creating your Profit Picture
  • Exercise: Dare to Dream
Creating Your Course
  • Planning Your Course Content for Success
  • Structuring Your Course the Right Way
  • Creating Your Course Content
  • Recording and Delivering Your Course
  • Other Course Recording and Delivery options
  • Selling Your Course On Udemy
  • Other Course Publishing Options
  • Editing with Activepresenter
  • Editing with Camtasia
  • Recap and takeaways
Targeting and Reaching Your Audience
  • Growing Your Audience Strategically
  • Attracting Your Ideal Buyers
  • Engaging With Your Audience the Right Way
  • The Power of a Free Offer Magnified
  • How to Structure Your Free Offer
  • Driving Traffic to Your Lead Magnet
  • Using a Facebook Group to Convert Leads
  • Using Authority Facebook Communities to Drive Traffic to Your Offers
Lead Magnet Opt-in Forms and Landing Pages
  • Setting up your Convertkit Account
  • Setting Up Your Opt-in forms
  • Configuring your Forms and Delivering your Lead Magnets
  • Integrating your opt-in forms into your website and landing pages
  • Setting up Your Landing Pages
  • Putting It All Together
  • Your Pop-up Opt-in Forms
Converting
  • Getting Ready to Convert
  • Power of a Tripwire Offer
  • Nurturing Your Subscribers the Right Way
  • Strengthen Your Relationship and Build Trust
  • Your Engagement Strategy
  • Your Re-Engagement Strategy
  • Forget Everything You Know About Email Marketing
  • Your Sales Landing Pages
Wrap Up
  • Wrap Up: Things to Remember