Introduction to the Course
  • Introductory Remarks
  • Scope of the Course
Challenge Your Vision
  • Introduction
  • What Would a Human Do?
  • What Would a Human Do? Exercise
  • The Designated Dissenter
  • The Designated Dissenter: Exercise
  • Conducting a Premortem
  • Conducting a Premortem: Exercise
  • The Question Protocol
  • The Question Protocol: Exercise
  • Imperfect Personas
  • Imperfect Personas: Exercise
Learn From People
  • Introduction
  • Go to Them
  • Go to Them: Exercise
  • Reaching the Tipping Point
  • Reaching the Tipping Point: Exercise
  • User Journey Maps
  • User Journey Maps: Exercise
  • Broaden Your Vision
  • Broaden Your Vision: Exercise
Stress-Testing Your Work
  • Introduction
  • QA for Emotion
  • QA for Emotion: Exercise
  • Adding Cognitive Drains
  • Adding Cognitive Drains: Exercise
  • The Bollywood Method
  • The Bollywood Method: Exercise
  • The Designated Dissenter Redux
  • The Designated Dissenter Redux: Exercise
Making the Case
  • Introduction
  • The Three Business Cases
  • Finding Your Stakeholders’ Pain Points
  • The Argumentation Model
  • Making a Spectacle
  • Yes, and…