Digital Marketing Step By Step Course Introduction
  • WELCOME! Are you an action taker?
  • Proof of earnings (£482,793) from my agency
  • What's inside this course and where is the value for you?
  • How to connect with fellow students to further your learning
  • The tools and applications I used everyday in digital marketing
Essential Downloads
  • 28 Day Course Completion Plan
  • Your Step-By-Step Digital Marketing & Lead Generation Workbook
  • BONUS: Downloadable Spreadsheets
Get yourself in the mindset of a lead generation machine!
  • What is lead generation
  • Define your lead generation goals
  • Defining your buyer personas
  • Defining your sales funnel
  • Qualifying and scoring a lead
  • Unique Value Propositions
  • Getting motivated and knowing your limits
  • Lead Generation Mindset Quiz
Attract, capture and convert from your website
  • Generating leads through your website
  • Information architecture
  • Planning your website structure with a sitemap
  • The anatomy of a lead generation homepage
  • How to write lead generating website copy
  • Data capture through web forms
  • Website Call To Actions: Introduction
  • Website Call To Actions: Contact Us
  • Website Call To Actions: Gated Digital Asset
  • Website Call To Actions: Live Chat
  • Website Call To Actions: Free Tools
  • Website Call To Actions: Subscriptions and Registration
  • Website Call To Actions: Competitions
  • Using your blog for lead generation
Use Google, Bing and Yahoo to attract prospects with search engine optimisation
  • Introduction to SEO
  • SEO Terminology
  • Questions Google will ask you
  • Keyword Research
  • Content is King
  • On-page Optimisation
  • Link Building
How to wipe the floor with your competition using content marketing
  • Introduction to Content Marketing
  • Types of content you can create
  • Building trust relationships with prospects
  • The right content at the right time
  • Content creation and frequency plan
  • Content distribution plan
  • Content Call To Actions
  • Interact and respond
  • Analyse content performance
  • Reduce, Recycle and Repurpose your content
  • Bonus: Solving writers block
  • Bonus: Easily make your content more exciting
  • Content Marketing Quiz
How to use landing pages to ask the simple question, do you want it or not?
  • Introduction to Landing Pages
  • Anatomy of a Landing Page
  • Coordinating marketing messages
  • Lead capture web forms
  • Copywriting for Landing pages
  • Optimising and testing landing pages
  • Examples of landing pages
  • Landing Page Quiz
Generate high quality leads through social media with step-by-step checklists
  • Introduction to social media lead generation
  • Social Trust and Mindset
  • Facebook Lead Generation
  • Twitter Lead Generation
  • LinkedIn Lead Generation
  • Pinterest Lead Generation
  • YouTube Lead Generation
  • Instagram Lead Generation
  • Google + Lead Generation
  • Social Media Quiz
How to nurture prospects to clients quickly and easily with email marketing
  • Introduction to email marketing
  • Types of marketing emails
  • Email personalization
  • Writing subject lines that matter
  • Creating killer email content
  • Email layout and design best practice
  • Grow your mailing list
  • Segmenting your subscribers
  • Drip feed email campaigns
  • Send Frequency
  • Email marketing metrics
  • Email Marketing Quiz
Congratulations - You’ve complete the course!
  • Congratulations - You’ve complete the course!
  • Please Leave Feedback For Other Students
*** BONUS CONTENT - Expert Interrogations ***
  • Bonus 1: Expert Interrogation with Neil Patel
  • Bonus 2: Expert Interrogation with Oli Gardner
  • Bonus 3: Expert Interrogation with Joe Pulizzi